Opis: Tourism: Principles and Practice - David Gilbert, Alan Fyall, John Fletcher

In a changing and turbulent environment for tourism, the fifth edition of Tourism: Principles and Practice offers the fundamental and underlying principles with which to approach the study of tourism, contributing a complete framework that effectively integrates theory and practice. The text has been updated to take into account developments such as business tourism, sports and events management and mobile technology and social tourism. Thanks to its engaging writing style and accessible structure, this has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject.1 An Introduction to Tourism Part 1 Tourism Demand 2 The Nature of Tourism Demand 3 Tourism Consumer Behaviour 4 Measuring and Modelling Tourism Demand 5 Forecasting Tourism Demand Part 2 The Tourism Destination 6 Destinations 7 The Economic Impact of Tourism 8 The Environmental Impact of Tourism 9 The Socio-cultural Impact of Tourism 10 Sustainable Tourism 11 Tourism and Development Planning 12 Tourism, Crises and Disaster Management Part 3 The Tourism Sector 13 Attractions 14 Accommodation 15 Events Management 16 Intermediaries 17 Transportation 18 Public Sector and Policy Part 4 Marketing for Tourism 19 Managing Marketing for Tourism 20 Marketing Planning 21 Marketing Mix Applications 22 Information Technology in Tourism Glossary

Szczegóły: Tourism: Principles and Practice - David Gilbert, Alan Fyall, John Fletcher

Tytuł: Tourism: Principles and Practice
Autor: David Gilbert, Alan Fyall, John Fletcher
Producent: Pearson
ISBN: 9780273758273
Rok produkcji: 2013
Ilość stron: 672
Oprawa: Miękka
Waga: 1.23 kg

Recenzje: Tourism: Principles and Practice - David Gilbert, Alan Fyall, John Fletcher