Opis: Global Marketing Management - Svend Hollensen, Warren Keegan

A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

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Szczegóły: Global Marketing Management - Svend Hollensen, Warren Keegan

Tytuł: Global Marketing Management
Autor: Svend Hollensen, Warren Keegan
Producent: Pearson
ISBN: 9780273768685
Rok produkcji: 2013
Ilość stron: 480
Oprawa: Miękka
Waga: 0.74 kg

Recenzje: Global Marketing Management - Svend Hollensen, Warren Keegan