Opis: Managing Enterprise Content - Ann Rockley, Charles Cooper

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy-a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: * Determine business requirements* Build your vision* Design content that adapts to any device* Develop content models, metadata, and workflow* Put content governance in place* Adapt to new and changed roles* Identify tools requirementsWith this book you'll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.Section 1: The basis of a unified content strategy Chapter 1: Content: The lifebood of an organization Chapter 2: Intelligent content Section 2: Where does a unified content strategy fit Chapter 3: Enterprise content: Web and beyond Chapter 4: Publishing Chapter 5: Product content Chapter 6: Learning materials Section 3: Performing a substantive audit: Determining business requirements Chapter 7: What does your customer really need? Chapter 8: Where does it really hurt? Chapter 9: Analyzing the content lifecycle Chapter 10: Performing a content audit Chapter 11: Envisioning your unified content strategy and lifecycle Section 4: Developing a unified content strategy Chapter 12: Content modeling: Adaptive content design Chapter 13: Reuse strategy Chapter 14 Designing workflow Chapter 15 Designing metadata Chapter 16: It's all about the content Chapter 17 Change management and governance Section 5: Supporting your unified content strategy Chapter 18: Changing roles Chapter 19: The role of XML Chapter 20: The role of content management Section 6 Resources Glossary Bibliography A: Checklist for implementing a unified content strategy Index

Szczegóły: Managing Enterprise Content - Ann Rockley, Charles Cooper

Tytuł: Managing Enterprise Content
Autor: Ann Rockley, Charles Cooper
Producent: New Riders Publishing
ISBN: 9780321815361
Rok produkcji: 2012
Ilość stron: 384
Oprawa: Miękka
Waga: 0.7 kg

Recenzje: Managing Enterprise Content - Ann Rockley, Charles Cooper