Opis: Burn Your Portfolio - Michael Janda

It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web designers, copy writers, programmers, and architects only learn after putting in years of experience on the job. Michael Janda, owner of the Utah-based design firm Riser, uses humor to dispense nugget after nugget of hard-won advice collected over the last decade from the personal successes and failures he has faced running his own agency. In this surprisingly funny, but incredibly practical advice guide, Janda's advice on teamwork and collaboration, relationship building, managing clients, bidding work, production processes, and more will resonate with creative professionals of all stripes. "The straightforward and funny advice in Janda's book is what most people learn only after toiling in the corporate trenches for years. (Um, how dare he share ALL our secrets?!) I hope he's charging at least a year's worth of school tuition for this book. Seriously, take copious notes on the practical suggestions offered here to help steer your own career, whether it's your first job or your 15th freelance gig. The drama-free work approach and leadership style outlined in Burn Your Portfolio is what makes working with him and all the folks at his company, Riser, FUN and worthy of the cupcakes we send to celebrate each of our successes together." -Michelle SullivanVP Digital, Kids & Family Publishing and Media, National Geographic (aka 800 pound Gorilla Client) "This book should be a mandatory course at art schools...no, at all schools! The message transcends occupation; it's about maneuvering through the unspoken rules and dynamics of various personalities in your workplace. Mike is a perfect person to deliver this message; his long-term relationships and success of his business are the true testimony of his skills on managing up, down, and sideways. Your talent alone will take you nowhere if your character doesn't support it. If you want longevity in your field, this book is a must-read."-Jane BhangConsulting Art Director, Sony Pictures Entertainment "I wish I could take every designer I've ever worked with and smack them over the head with this book...which would hurt, because it's big! After that, I'd tell them to read it cover to cover, because Michael Janda will show them how to stop making the business mistakes nearly everyone in design is making."-Dave CrenshawAuthor of The Myth of Multitasking and The Focused Business "Do you want to supercharge your design career? Drop that Wacom pen and immediately pick up Burn Your Portfolio, and read it cover to cover. Michael Janda clearly outlines practical, actionable advice that will make your design business better, your clients happier, and your teams more productive. Even if you're a freelancer just striking out on your own-no, especially if you are-the insights, truisms, and humor in this book will prove to be valuable tools in your design arsenal."-Marc SirySVP, Media Products, NBC Universal "I've worked with Michael and Riser for many years, and the thing that differentiates Michael and his team from other agencies is their ability to speak my language versus design speak! Michael and his company Riser are not only super-creative, they are total professionals. Communication is a big reason why Michael and his team are so successful at what they do. They are good at not only listening to a client who is not a designer and is trying to convey the details of a project, but also on working with the client to get the job done well, on time, and also on budget. I can't think of a better person to give advice to designers who need to work with clients in the real world."-Melissa Van MeterVP, Marketing & Advertising, TV Guide NetworkSECTION 1: Human Engineering 1) The Big Fat Secret 2) The Extra Mile 3) Soak Up Advice 4) You Are Not Your Work 5) Be Nice to Everyone 6) Drama Is for Soap Operas 7) No More Flying Solo 8) Gripes Go Up 9) The Stress Bucket 10) Two Types of Grandpas 11) Be a Wall Painter 12) Every Position Can Be Electrifying 13) Lead or Be Led 14) Half the Victory 15) The Value of Downtime 16) I'm Not a Writer 17) Toot Your Own Horn 18) Don't Work in a Vacuum 19) The Graphic Design Megazord 20) Live as a Team, Die as a Team 21) Everyone Does Something Better Than You 22) You Are Responsible for Your Own Time SECTION 2: Art Smarts 23) OCD Is an Attribute 24) Polishing Turds 25) Hairy Moles 26) This Is Not Verbatimville 27) Shock and Awe 28) Art Is Meant to Be Framed 29) It Is Never Too Late for a Better Idea 30) Filler Failures 31) A River Runs Through It 32) Comps or Comprehensive? 33) Design Like the Wind 34) Type Fast 35) How to Eat an Elephant 36) The Venus Initiative 37) Process-a-Palooza 38) Hiking Your Way to Successful Projects 39) Solving End-of-Day Rush 40) Why Projects Blow Up 41) The Lo-Fi PDA 42) Bring Out Your Dead 43) Shake the Bushes or Get Bit 44) Red Flags and Extinguishers 45) Brainstorms Are 90 Percent Bad Ideas 46) The Communal Brain SECTION 3: Two Ears, One Mouth 47) The Ultimate Email Formula 48) Beware the Red Dot 49) Email Black Holes 50) Even the Lone Ranger Had Tonto 51) Canned Communication 52) Tin Can Phones 53) Vicious Vernacular 54) An Army of Support 55) Friendly Updates 56) Deadline Ballet 57) Big Brother 58) The Domino Effect 59) Avoid the W.W.W. 60) Be Afraid to Click 'Send' 61) The Tragedy of Time Zones SECTION 4: Happy Head Honchos 62) Designers Are from Mars, Clients Are from Venus 63) Let Your Client Leave Their Mark 64) 'Forgiveness' Points 65) Let Your Client Be the 800-Pound Gorilla 66) Do Your Genealogy 67) Never Give Your Client Homework 68) Assume That People Are Clueless 69) Long-Term Relationship Value vs. Single Transaction Profit 70) Oddities at the Start Mean Oddities at the End 71) Don't Be the Desperate Girlfriend 72) Stand in Manure, Smell Like Manure 73) Never Fire a Client? 74) 'We Decided to Go Another Direction' Means 'You Suck' 75) There Are Such Things as Stupid Questions 76) You Can't Get Mad at Math 77) You Have 65 Seconds to Land a Job 78) How to Ask for a Raise Without Asking for a Raise SECTION 5: Mind Your Business 79) Do What You Love; the Money Will Follow 80) A Business That Looks Orderly 81) Making Cents of It All 82) How to Calculate a Burn Rate 83) The Fixed-Bid Pricing Dartboard 84) Beware of Line-Item Pricing 85) 'No Charge' Doesn't Mean 'Free' 86) How to Flush Out a Budget 87) Twenty-Piece Chicken McNuggets 88) Nonprofits for Non-Profit 89) The Code of Fair Practice 90) Contractual Mumbo Jumbo 91) 'Etcetera' Has No Business in Your Business 92) You Don't Have to Sign Off on This 93) B.A.M. Lists 94) One Line That Changed Everything about Collections 95) A Business Is an Organism That Wants to Die 96) If I've Got a Dollar, You've Got a Dollar, but No Partners 97) If You Want to Win the Game, You Have to Know the Score 98) There Is No Such Thing as a 'Meet and Greet' 99) How to Make a Capabilities Presentation 100) Floods Happen 101) Flexibility, Not Freedom 102) Never Do Undocumented Work 103) Next Worry Date 104) Nickels and Dimes Are for Lemonade Stands 105) Only Terrorists Like Hostage Situations 106) Oh Where, Oh Where Has My $100k Gone? Oh Where, Oh Where Can It Be? 107) Don't Do Anything You Can Pay Someone $10 Per Hour to Do 108) 'Skin in the Game' Usually Means 'Free' 109) Three-Month 'Lifetime' Guarantee 110) 'Being Your Own Boss' Whatever That Means 111) How to Bite the Bullet

Szczegóły: Burn Your Portfolio - Michael Janda

Tytuł: Burn Your Portfolio
Autor: Michael Janda
Producent: New Riders Publishing
ISBN: 9780321918680
Rok produkcji: 2013
Ilość stron: 400
Oprawa: Miękka
Waga: 0.73 kg

Recenzje: Burn Your Portfolio - Michael Janda