Opis: Digital Product Management - Kristofer Layon

Product management improves the odds that your web sites and apps will be successful, and affirms the value that design brings to organizations and companies. App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do you know that you are designing things that will be useful and, ultimately, successful? That's where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply your creative and technical experience to design digital products that meet those needs with high levels of customer satisfaction Includes a foreword by Whitney Hess, founder and principal of the user experience consultancy Vicarious Partners, and the author of the Pleasure & Pain blog at www.whitneyhess.com/blog.CHAPTER 1: What Is a Product? CHAPTER 2: Understanding Markets and Customer Expectations CHAPTER 3: Writing User Stories CHAPTER 4: Analyzing and Prioritizing Enhancements CHAPTER 5: Completing Minimum Viable Products CHAPTER 6: Measuring Success CHAPTER 7: Communicating Product Success CHAPTER 8: Getting It Done APPENDIX: Product Design Research

Szczegóły: Digital Product Management - Kristofer Layon

Tytuł: Digital Product Management
Autor: Kristofer Layon
Producent: New Riders Publishing
ISBN: 9780321947970
Rok produkcji: 2013
Ilość stron: 208
Oprawa: Miękka
Waga: 0.36 kg

Recenzje: Digital Product Management - Kristofer Layon