Opis: The New Business Road Test - John Mullins

ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working. With an accompanying app, available on iTunes and Android, that will enable readers to easily capture their road test data - notes, interviews, photos or videos - while they are on the go. www.newbusinessroadtest.com ."..shows how to road test ideas and opportunities before writing a business plan and improve the chances of winning both customers and capital" Business Monthly, July 03."..does provide a reality check for anyone poised to jump into a new venture without thinking. Readers will enjoy discovering the nuggets of wisdom embedded in the case studies." Financial Times, July 03""The New Business Road Test" is a great read: thought-provoking, and not 'business-lite' like so much entrepreneurial advice. It's also digestible for a manager in the thick of things, something many books overlook. The questions John Mullins asks are relevant to new ventures and existing businesses looking to move forward, and this book will help you do just that. " "Max Aitken Chief Executive, Ratio One "Why read this book? Author's acknowledgements Publisher's acknowledgements PART 1: Road test your new business idea * My opportunity: why will or won't this work? * Will the fish bite? * Is this a good market? * Is this a good industry? * Competitive and economic sustainability: it takes two to tango * What drives your entrepreneurial dream? * Can you and your team execute? * Your connections matter: which matter most? * Putting the seven domains to work to develop your opportunity * What to do before you launch your lean start-up PART 2: Toolkits for your road test 11. How to learn what you don't know you don't know 12. Who needs investors? 13. Market analysis worksheet 14. Industry analysis checklist 15. Do-it-yourself marketing research for your new business road test 16. Evidence-based forecasting 17. Getting help with your road test Appendix - Research methodology Notes Index

Szczegóły: The New Business Road Test - John Mullins

Tytuł: The New Business Road Test
Autor: John Mullins
Producent: FT Publishing International
ISBN: 9781292003740
Rok produkcji: 2013
Ilość stron: 344
Oprawa: Miękka
Waga: 0.52 kg

Recenzje: The New Business Road Test - John Mullins