Opis: Management - David Boddy

Were you looking for the book with access to MyManagementLab? This product is the book alone, and does NOT come with access to MyManagementLab. Buy Management:An Introduction with MyManagementLab access card 6e if you need access to the MyLab as well, and save money on this brilliant resource. This is an accessible and academically rigorous guide to the themes and functions of management. It contains in depth case studies that examine key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation and Management in Practice features full of insights into contemporary management activities. Entrepreneurship, sustainability, governance and internationalization are integrated throughout, giving clear guidance on how students can further their understanding of these key topics. This edition includes innovative employability content designed to aid development of the business skills most valued by today's employers. Exercises throughout the text encourage critical thinking and the application of real-life experience. This text is the ideal to accompany a first course in management, either as an undergraduate or a postgraduate. Please note that the product you are purchasing does not include MyManagementLab. MyManagementLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyManagementLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyManagementLab to accelerate your learning? You need both an access card and a course ID to access MyManagementLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyManagementLab (ISBN:9781292090665 / 9781292090658) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.mymanagementlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocatorPreface to the first edition Preface to the sixth edition Guided tour of the book Guided tour of MyManagementLab Acknowledgements Part 1 An Introduction TO managment 1 Managing in organisations 2 Models of management Part 1 Case: Apple Inc. Part 1 Employability skills Part 2 The environment of Mangement 3 Organisation cultures and contexts 4 Managing internationally 5 Corporate responsibility Part 2 case: BP Part 2 Employability skills Part 3 Planning 6 Planning 7 Decision making 8 Managing strategy 9 Managing marketing Part 3 case: The Virgin Group Part 3 Employability skills Part 4 Organising 10 Organisation structure 11 Human resource management 12 Information systems and e-business 13 Creativity, innovation and change Part 4 case: The Royal Bank of Scotland Part 4 Employability skills Part 5 Leading 14 Influencing 15 Motivating 16 Communicating 17 Teams Part 5 case: British Heart Foundation Part 5 Employability skills Part 6 Controlling 18 Managing operations and quality 19 Performance measurement and control 20 Finance and budgetary control Part 6 case: Tesco Part 6 Employability skills Glossary References Index

Szczegóły: Management - David Boddy

Tytuł: Management
Autor: David Boddy
Producent: Pearson
ISBN: 9781292004242
Rok produkcji: 2013
Ilość stron: 720
Oprawa: Miękka
Waga: 1.34 kg

Recenzje: Management - David Boddy