Opis: Gaining and Sustaining Competitive Advantage - Jay Barney

For courses in Graduate Strategic Management. Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.1. Introduction: What Is Strategy? Jay B. Barney 1 2. Firm Performance and Competitive Advantage Jay B. Barney 15 3. Evaluating Environmental Threats Jay B. Barney 45 4. Evaluating Environmental Opportunities Jay B. Barney 79 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View Jay B. Barney 119 6. Product Differentiation Jay B. Barney 157 7. Cost Leadership Jay B. Barney 195 8. Flexibility: Real Options Analysis Under Risk and Uncertainty Jay B. Barney 225 9. Tacit Collusion: Cooperation to Reduce Competition Jay B. Barney 257 10. Vertical Integration Strategies Jay B. Barney 283 11. Diversification Strategies Jay B. Barney 313 12. Implementing Corporate Diversification Jay B. Barney 345 13. Merger and Acquisition Strategies Jay B. Barney 377 II 14. Strategic Alliances Jay B. Barney 405 15. International Strategies Jay B. Barney 433 Bibliography Jay B. Barney 465 Index 497

Szczegóły: Gaining and Sustaining Competitive Advantage - Jay Barney

Tytuł: Gaining and Sustaining Competitive Advantage
Autor: Jay Barney
Producent: Pearson
ISBN: 9781292021454
Rok produkcji: 2013
Ilość stron: 512
Oprawa: Miękka
Waga: 1.1 kg

Recenzje: Gaining and Sustaining Competitive Advantage - Jay Barney