Opis: Retail Buying - Gerald Pintel, Jay Diamond

For courses in Retail Buying, Retail Merchandising and Fashion Merchandising. Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today's market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book continues its tradition of effectively preparing students for their role as professional retail buyers.SECTION ONE INTRODUCTION TO RETAIL BUYING Chapter 1: The Retail Playing Field Chapter 2: The Buyer's Role Chapter 3: Buying Practices for the Different Retail Classifications Chapter 4: The Market Specialists and how They Service Retailers SECTION TWO: PLANNING THE PURCHASE Chapter 5: Consumer Analysis Chapter 6: Multiculturalism: Assessing the Product Needs of America's Major Ethnicities Chapter 7: What to Buy Chapter 8: How Much to Buy Chapter 9: Merchandise Sourcing and Timing the Purchase SECTION THREE: MAKING THE PURCHASE Chapter 10: Purchasing in the Domestic Marketplace Chapter 11: Foreign Market Purchasing Chapter 12: The Importance of Business Etiquette When Purchasing in Global Markets Chapter 13: Wholesale Purchasing on the Internet Chapter 14: Negotiating the Purchase and Writing the Order SECTION FOUR: ADDITIONAL BUYER RESPONSIBILITIES Chapter 15: Merchandise Pricing Chapter 16: The Development of Private-Label Programs Chapter 17: Disseminating Product information to Retail personnel Chapter 18: The Buyer's Role in Planning Advertising, Special Events, and Visual Merchandising

Szczegóły: Retail Buying - Gerald Pintel, Jay Diamond

Tytuł: Retail Buying
Autor: Gerald Pintel, Jay Diamond
Producent: Pearson
ISBN: 9781292026763
Rok produkcji: 2013
Ilość stron: 360
Oprawa: Miękka
Waga: 0.79 kg

Recenzje: Retail Buying - Gerald Pintel, Jay Diamond