Opis: The Strategy Book - Max McKeown

Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use - you'll find yourself referring back to them again and again.About the Author Acknowledgements First Words Introduction What Is Strategy? Part One - Your Strategic Self Shaping the Future Thinking Before You Plan Becoming a Strategic Thinker Selling Your Strategy Part Two - Thinking like a Strategist Reacting Is As Important As Planning Taking Risks (Jump Your Uncertainty Gaps) Looking Over Your Shoulder Knowing Where Grass (Really) Is Greener Part Three - Creating Your Strategy Seeing the Big Picture? Finding Position, Intention & Direction Looking For Advantages Making Strategic Decisions & Choices Adapting To Your Competitive Environment Part Four - Winning with Strategy Winning Strategy Games Creating New Markets Getting Ahead of Your Strategic Group Growing Your Business (Again and Again) Going Global Without Going Broke Knowing What You Can Do Best Part Five - Making Your Strategy Work Managing Your Strategy Process Meetings for Strategic Minds Managing Change, Making Strategy Work Understanding What Can Go Wrong Saving Your Company from Failure Part Six - The Strategy Book Tool Kit The Basic (Powerful) Strategy Questions SWOT Analysis Porter's 5 Forces of Competition Porter's Generic Strategies Burgelman's Strategy Dynamics Model Porter's Value Chain & Value System Core Competencies & Resource Based View Nonaka & Takeuchi's Knowledge Spiral Peters, Athos & Waterman's 7-S 7-S Framework Scenario Planning Ansoff's Growth Grid BCG's Product Portfolio Matrix Kim & Mauborgne's Four Actions Greiners Growth (& Crisis) Mode De Wit and Meyer's Strategy Tensions Cummings & Wilson: Orientation & Animation Lewin's Force Field Analysis Kotter's Eight Phases of Change Kaplan & Norton's Balanced Scorecard Hrebiniak's Model of Strategy Execution Hammer & Champy's Business Process Redesign Michaud & Thoenig's Strategic Orientation Burgelman & Grove's Strategy Bet Model Argyris's Double & Single Loop Learning Mintzberg's Deliberate & Emergent Johnson's White Space Model Prahalad & Hart's Bottom of the Pyramid Stacey's Strategy from Complexity Hart's Sustainability Value Framework House of Strategy Innovation + Strategy = Adaptability Final Words Further Reading Index

Szczegóły: The Strategy Book - Max McKeown

Tytuł: The Strategy Book
Autor: Max McKeown
Producent: FT Publishing International
ISBN: 9781292084404
Rok produkcji: 2015
Ilość stron: 272
Oprawa: Miękka
Waga: 0.42 kg

Recenzje: The Strategy Book - Max McKeown