Opis: The FT Essential Guide to Writing a Business Plan - Vaughan Evans

In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you: * The essential knowledge you need to write a winning business plan - quickly and without fuss * Guidance on how to focus throughout on the plan's purpose - to win backing * Samples of what a good plan looks like, so you can benchmark your own as you write it * Checklists, tips, examples and milestones to ensure you're on target * Prompts to reflect on, evaluate and learn from your experience With advice that's instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.Preface Introduction Part 1: Preparing your plan Chapter 1 - Essential preparation Result Need Preparation Plans for SMEs Part 2: Writing your plan Chapter 2 - The business Background Business mix by segment Segmentation in a start-up Chapter 3 - Market demand Market size Market growth Market demand for a start-up Market demand risks and opportunities Chapter 4 - Competition Your competitors Competitive intensity Competition in a start-up Industry competition risks and opportunities Chapter 5 - Strategy Competitive position Strategy Strategy in a start-up Strategic risks and opportunities Chapter 6 - Resources Management Marketing Operations and capital expenditure Resource risks and opportunities Chapter 7 - Financials and forecasts Historic financials Market-driven sales forecasts Competition-driven margin forecasts Funding the plan Full financial forecasts Forecasts in a start-up Financial risks and opportunities Chapter 8 - Risk, opportunity and sensitivity Meet the Suns and Clouds chart What the suns and clouds tell you Sensitivity testing Chapter 9 - Conclusion Conclusion Executive summary Investment highlights Part 3: Using your plan Chapter 10 - Pitching your plan Focusing the content Using PowerPoint Delivering the message Chapter 11 - Setting targets Choosing key performance indicators Setting milestones Chapter 12 - Performing to plan Monitoring your plan Appraising managerial performance Evaluating your plan Epilogue: Beware these characters! Appendices Appendix A: Deriving competitive position Appendix B: Structured interviewing of customers Appendix C: An example business plan Appendix D: Further reading Index

Szczegóły: The FT Essential Guide to Writing a Business Plan - Vaughan Evans

Tytuł: The FT Essential Guide to Writing a Business Plan
Autor: Vaughan Evans
Producent: FT Publishing International
ISBN: 9781292085142
Rok produkcji: 2015
Ilość stron: 296
Oprawa: Miękka
Waga: 0.46 kg

Recenzje: The FT Essential Guide to Writing a Business Plan - Vaughan Evans