Opis: A Framework of International Business - John Riesenberger, Gary Knight, Tamer Cavusgil

A concise but thorough review of essential concepts and techniques. The Cavusgil/Knight/Riesenberger author team's new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.Part I: Foundation Concepts Chapter 1: Introduction: What Is International Business? Chapter 2: Theories of International Trade and Investment Chapter 3: Organizational Participants that Make International Business Chapter 4: Culture and Ethics in International Business Part II: The International Business Environment Chapter 5: Political and Legal Systems in International Business Chapter 6: The International Monetary Environment and Financial Management in the Global Firm Chapter 7: Emerging Markets, Developing Economies, and Advanced Economies Part III: International Business Strategy and Implementation Chapter 8: Strategy and Organization in the International Firm Chapter 9: Global Market Opportunity Assessment Chapter 10: Exporting and Countertrade Chapter 11: Foreign Direct Investment and Collaborative Ventures Chapter 12: Licensing, Franchising, and Other Contractual Strategies Chapter 13: Global Sourcing Chapter 14: Marketing in the Global Firm Chapter 15: Human Resource Management in the Global Firm

Szczegóły: A Framework of International Business - John Riesenberger, Gary Knight, Tamer Cavusgil

Tytuł: A Framework of International Business
Autor: John Riesenberger, Gary Knight, Tamer Cavusgil
Producent: Prentice Hall
ISBN: 9780132122825
Rok produkcji: 2011
Ilość stron: 352
Oprawa: Miękka
Waga: 0.45 kg

Recenzje: A Framework of International Business - John Riesenberger, Gary Knight, Tamer Cavusgil