Opis: Systematic Strategic Planning - Hakan Butuner

Strategic planning outlines the path between the current status of the business and the desired status. It requires the business to identify its objectives and goals, and then make the correct decisions to achieve these objectives and goals. This book provides a complete set of practical strategic planning techniques and tools. It explains how and in what circumstances to use particular tools and how to target them to achieve effective results. Systematic Strategic Planning: A Comprehensive Framework for Implementation, Control, and Evaluation describes a framework of phases through which each project passes, a pattern of procedures for straight-forward planning, and the fundamentals involved in any strategic planning project. Designed to be simple to understand and easy to use, the book presents techniques, case studies, and working forms to guide you through preparing a strategic plan for your existing or future business. The book is organized into four parts: * Part I explains the steps to take before and after starting the strategic planning work. * Part II provides the overall framework and characteristics of the simplified and full versions of systematic strategic planning. * Part III describes the sections of systematic strategic planning in detail. * Part IV provides a framework for implementation, control, and evaluation functions in a systematic manner. This book is designed to help both experienced strategic planners and other types of professionals who are faced with creating a strategic plan for their business. The processes and techniques described should be universally applicable to any type of business. With the information in this book, you will be well-equipped to create effective strategic plans that drive your business forward.STRATEGIC PLANNING: BEFORE AND AFTER Vision, Mission, and Basic Policies Vision Mission Basic Policies Strategic Planning Strategy and Planning Principles of Strategic Planning Forming a Planning Team Strategic Planning Approach Strategic Approach Development of Strategic Approach Functional Plans Role of Functional Plans Marketing Plan Operations Plan Financing Plan SYSTEMATIC STRATEGIC PLANNING (SSP) SSP: Full Version SSP: Four Phases SSP: Three Fundamentals SSP: Five Sections SSP: Shortened Version SYSTEMATIC STRATEGIC PLANNING SECTIONS Environmental and Internal Analysis: Current Status Internal Analysis Environmental Analysis Identify Competitive Advantages Comparison with Basic Factors of Industry Life Cycle Comparison with Main Competitors Comparison with Industry Success Factors Competitive Advantages, Success Factors, and Weaknesses Understand Scenarios and Define Opportunities Assumptions on Future Grouping of Assumptions as Scenarios Opportunities and Threats Strategic Objectives, Main Goals, and Main Strategies Strategic Objectives Main Goals Main Strategies Evaluate Alternative Strategic Plans Factors Analysis Strategic Option Grid Risk Drivers IMPLEMENTATION AND CONTROL Implementation Plan Monitoring and Evaluation Monitoring Evaluation Appendix A: Sample Applications Appendix B: Brainstorming Appendix C: Sample Outline for Strategic Plan and Functional Plans Appendix D: Working Forms

Szczegóły: Systematic Strategic Planning - Hakan Butuner

Tytuł: Systematic Strategic Planning
Autor: Hakan Butuner
Producent: Productivity Press Inc
ISBN: 9781498724814
Rok produkcji: 2015
Ilość stron: 236
Oprawa: Twarda
Waga: 0.5 kg

Recenzje: Systematic Strategic Planning - Hakan Butuner