Opis: Persuade - Philip Hesketh

Learn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want? Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade: * Is written in Philip's trademark humorous, yet well-researched style * Draws from scientific and psychological sources * Is delivered in short, accessible, bite-sized chaptersIntroduction: Our Seven Psychological Drivers vii 1 Curiosity and the Importance of having Something to Look Forward to 1 2 Why Keeping an Open Mind will Help you to Understand Others 11 3 Using the Bubble Reputation to Improve how Others See You 23 4 How Fleeting Attraction and Perceived Similarity can Change no to yes 35 5 The Single Most Persuasive Expression You can Ever Use 47 6 How to Worm Your Way into a Group s Affections and Influence Them 61 7 The Chameleon Effect and How to Use Body Language to Your Advantage 73 8 How Your Behaviours Dictate Either Successful Long-Term Partnerships or Relationships Heading for Disaster 83 9 Why Persistence Pays when Asking for a Favour 97 10 The Power of Belief and the Illusory Correlation 109 11 The Anchor Effect, the Drive We have for More and How to Improve Your Negotiating Skills 127 12 The Seven Things You Need to Know to Improve Your Communication 137 13 The Truth About Money and Motivation 151 Conclusion: Our Seven Psychological Drivers and the Pursuit of Happiness 163 The Top 50 Questions for you to Master Influence and Persuasion 175 About the Author 179 Index 000

Szczegóły: Persuade - Philip Hesketh

Tytuł: Persuade
Autor: Philip Hesketh
Producent: Capstone Publishing
ISBN: 9780857086365
Rok produkcji: 2015
Ilość stron: 208
Oprawa: Miękka
Waga: 0.25 kg

Recenzje: Persuade - Philip Hesketh