Opis: Access to Asia - Liz Alexander, Sharon Schweitzer

Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from her extensive experience and global connections, author Sharon Schweitzer suggests that irrespective of their industry, everyone is essentially in the relationship business. Within Asia, building trust and inspiring respect are vital steps in developing business relationships that transcend basic contractual obligations. Readers will find in-the-trenches advice and stories from 80 regional experts in 10 countries, including China, Hong Kong, India, Japan, and Korea. * Discover the unique eight-question framework that provides rich interview material and insight from respected cultural experts * Track cultural progress over time and highlight areas in need of improvement with the Self-Awareness Profile * Learn the little-known facts, reports, and resources that help establish and strengthen Asian business relationships Effective cross-cultural communication is mandatory for today's successful global business leaders. For companies and individuals looking to engage more successfully with their counterparts in Asia, Access to Asia showcases the critical people skills that drive global business success. Kirkus *starred review* This outstanding guidebook plies the cultural waters of Asia and offers insider tips for developing successful business relationships. Intercultural consultant Schweitzer and consultant/author Alexander (# Thought Leadership Tweet, 2012, etc.) have crafted an invaluable reference guide that is comprehensive and fascinating. Using a consistent approach, the authors offer details about 10 countries, including a historical overview, the names of heroes and sports figures, foods, business protocols, etiquette for socializing, and more. Each chapter also has an ingenious self-awareness profile, a simple one-to-six scale so the reader can gauge the nuances of certain cultural aspects. The authors map the scale to the prevailing cultural preference; in the case of doing business in Japan, for example, the cultural tendency is to be highly formal (six on the scale) rather than very informal (one on the scale). The ranking provides key intelligence to a businessperson in light of his or her own cultural bias. Interestingly, the authors begin with an overview of the United States of America, both to demonstrate the book s framework as it relates to the subsequent countries and to offer guidance to readers who might wish to do business in the USA. The remainder of the book covers China, Hong Kong, India, Japan, Malaysia, Myanmar, the Philippines, Singapore, South Korea, and Taiwan. The insights offered could only be the result of a deep understanding of each country s cultural attributes, so to validate the content, the authors wisely called upon numerous country experts, who are acknowledged in the back of the book. Details both broad and specific paint a rich, unique picture of each country. Readers learn, for instance, that in China, decisions are made as a group rather than individually. In Japan, gifts (omiyage, or honorable presents) are a crucial element and expected on almost all business occasions. In the Philippines, personal hygiene is vital because Filipinos shower several times a day. Beautifully constructed and expertly written in straightforward language; will make it far easier for anyone to navigate the cultural differences of doing business in Asia.Foreword xv About the Authors xvii Acknowledgments xix Introduction xxi A Journey of Passion xxii From Etiquette to Intercultural Exchange xxii A Questioning Framework xxiii Why These Asian Countries? xxiii How This Book Is Structured xxiv Self-Awareness Profiles xxiv Business Is Relationships xxv From Theory to Practice xxv Chapter 1 A Question of Culture 1 Why This? Why Now? 6 Who Are Americans ? 7 Chapter 2 Exploring Country Cultures 9 Thinking Is Not Universal 11 Relationships Are Dynamic 12 Chapter 3 United States of America 27 Introduction 28 Quiz 28 Country Basics 29 Business Culture, Etiquette, and Customs 34 Eight-Question Framework 43 Cultural Summary 52 Self-Awareness Profile 52 The Journey Continues ... 53 Chapter 4 Overview of Concepts and Terms 55 Chapter 5 China 67 Introduction 68 Quiz 69 Country Basics 69 Business Culture, Etiquette, and Customs 75 Eight-Question Framework 84 Cultural Summary 93 Self-Awareness Profile 93 Chapter 6 Hong Kong 97 Introduction 98 Quiz 99 Country Basics 99 Business Culture, Etiquette, and Customs 104 Eight-Question Framework 113 Cultural Summary 120 Self-Awareness Profile 121 Chapter 7 India 123 Introduction 124 Quiz 125 Country Basics 125 Business Culture, Etiquette, and Customs 131 Eight-Question Framework 139 Cultural Summary 147 Self-Awareness Profile 147 Chapter 8 Japan 151 Introduction 152 Quiz 153 Country Basics 153 Business Culture, Etiquette, and Customs 159 Eight-Question Framework 167 Cultural Summary 177 Self-Awareness Profile 177 Chapter 9 Malaysia 181 Introduction 182 Quiz 182 Country Basics 183 Business Culture, Etiquette, and Customs 188 Eight-Question Framework 198 Cultural Summary 205 Self-Awareness Profile 206 Chapter 10 Myanmar 209 Introduction 210 Quiz 211 Country Basics 211 Business Culture, Etiquette, and Customs 217 Eight-Question Framework 225 Cultural Summary 233 Self-Awareness Profile 233 Chapter 11 The Philippines 237 Introduction 238 Quiz 239 Country Basics 239 Business Culture, Etiquette, and Customs 245 Eight-Question Framework 252 Cultural Summary 258 Self-Awareness Profile 259 Chapter 12 Singapore 261 Introduction 262 Quiz 262 Country Basics 263 Business Culture, Etiquette, and Customs 269 Eight-Question Framework 276 Cultural Summary 282 Self-Awareness Profile 283 Chapter 13 South Korea 285 Introduction 286 Quiz 287 Country Basics 287 Business Culture, Etiquette, and Customs 293 Eight-Question Framework 303 Cultural Summary 309 Self-Awareness Profile 310 Chapter 14 Taiwan 313 Introduction 314 Quiz 315 Country Basics 315 Business Culture, Etiquette, and Customs 321 Eight-Question Framework 329 Cultural Summary 336 Self-Awareness Profile 336 Chapter 15 Summary 339 Bibliography 343 Books 343 Online Resources 348 Contributors 351 Index 359

Szczegóły: Access to Asia - Liz Alexander, Sharon Schweitzer

Tytuł: Access to Asia
Autor: Liz Alexander, Sharon Schweitzer
Producent: John Wiley
ISBN: 9781118919019
Rok produkcji: 2015
Ilość stron: 400
Oprawa: Twarda
Waga: 0.6 kg

Recenzje: Access to Asia - Liz Alexander, Sharon Schweitzer