Opis: Data Driven - Jenny Dearborn

A "how-to" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team, and how data analytics becomes the ultimate driver behind the sales function turnaround. Each chapter features insightful commentary and practical notes on the points the story raises, and one entire chapter is devoted solely to laying out the Prescriptive Action Model step-by-step giving you the actionable guidance you need to put it into action in your own organization. Predictive and prescriptive analytics is poised to change corporate sales, and companies that fail to adapt to the new realities and adopt the new practices will be left behind. This book explains why the Prescriptive Action Model is the key corporate sales weapon of the 21st Century, and how you can implement this dynamic new resource to bring value to your business. * Exploit one of the last remaining sources of competitive advantage * Re-engineer the sales function to optimize success rates * Implement a more effective analytics model to drive efficient change * Boost operational effectiveness and decision making with big data There are fewer competitive edges to gain than ever before. The only thing that's left is to execute business with maximum efficiency and make the smartest business decisions possible. Predictive analytics is the essential method behind this new standard, and Data Driven is the practical guide to complete, efficient implementation.Acknowledgments ix Preface xi Here s the Crux xii Sharpen Your Competitive Edge xiii The Birth of a Vision xvi What You Can Expect from This Book xvi Going Holistic xviii In the Beginning xix Chapter 1: Playing the Blame Game 1 Chapter 2: Pulling Back the Curtain 27 Chapter 3: Changing Mindsets 49 Chapter 4: Finding the Keys 69 Chapter 5: Describing What Happened 95 Chapter 6: Diagnosing What s Wrong 121 Chapter 7: Predicting What s Ahead 145 Chapter 8: Prescribing What to Do 171 Chapter 9: Celebrating Success 195 About the Author 211 Index 213

Szczegóły: Data Driven - Jenny Dearborn

Tytuł: Data Driven
Autor: Jenny Dearborn
Producent: John Wiley
ISBN: 9781119043126
Rok produkcji: 2015
Ilość stron: 256
Oprawa: Twarda
Waga: 0.41 kg

Recenzje: Data Driven - Jenny Dearborn