Opis: Design to Grow - Butler David, Tischler Linda

Tomorrow's business winners need two things: scale and agility. The answer to both is design.

For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with.

In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level.

Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs.

'A handy blueprint for how any company can use design to stay ahead of the competition' The Times

'Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours' Tim Brown, CEO of IDEO

Szczegóły: Design to Grow - Butler David, Tischler Linda

Tytuł: Design to Grow
Autor: Butler David, Tischler Linda
Wydawnictwo: Penguin Books
ISBN: 9780241198384
Języki: angielski
Rok wydania: 2015
Ilość stron: 242
Format: 13.0x19.0cm
Oprawa: Miękka
Waga: 0.185 kg

Recenzje: Design to Grow - Butler David, Tischler Linda