Opis: Contemporary Strategy Analysis - Robert Grant

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of stratey making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.Preface to Ninth Edition xv PART I INTRODUCTION 1 1 The Concept of Strategy 3 PART II THE TOOLS OF STRATEGY ANALYSIS 33 2 Goals, Values, and Performance 35 3 Industry Analysis: The Fundamentals 63 4 Further Topics in Industry and Competitive Analysis 89 5 Analyzing Resources and Capabilities 113 6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 139 PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 165 7 The Sources and Dimensions of Competitive Advantage 167 8 Industry Evolution and Strategic Change 205 9 Technology-based Industries and the Management of Innovation 241 10 Competitive Advantage in Mature Industries 273 PART IV CORPORATE STRATEGY 289 11 Vertical Integration and the Scope of the Firm 291 12 Global Strategy and the Multinational Corporation 311 13 Diversification Strategy 341 14 Implementing Corporate Strategy: Managing the Multibusiness Firm 361 15 External Growth Strategies: Mergers, Acquisitions, and Alliances 389 16 Current Trends in Strategic Management 409 Glossary 427 Index 435

Szczegóły: Contemporary Strategy Analysis - Robert Grant

Tytuł: Contemporary Strategy Analysis
Autor: Robert Grant
Wydawnictwo: John Wiley
ISBN: 9781119120834
Rok wydania: 2015
Ilość stron: 480
Oprawa: Miękka
Waga: 0.88 kg

Recenzje: Contemporary Strategy Analysis - Robert Grant