Opis: Food and Drink Tourism - Sally Everett

Dedicated to the growing field of food and drink tourism and culinary engagement, Sally Everett offers a multi-disciplinary approach to the subject informed by many academic fields within the social sciences and business education. It embraces theories and examples from numerous subject disciplines, including tourist studies, tourism management, cultural studies, business, sociology, marketing, geography, event management and hospitality. Critical theory reflections, real-life case studies, student exercises, diagrams, policy documents, media excerpts and activities, examples of food and drink tourism around the world as well as a focus on employability combine to provide a comprehensive & engaging resource on food & drink tourism and food motivated travel & leisure relevant to any student studying tourism, hospitality, events, sociology, marketing, business and cultural studies. This mouth-watering text explores more elements of the food tourism phenomenon than any book before it. It coalesces aspects of scientific research with the management and business implications of food and drink tourism. Sally Everett's astute erudition of food-based tourism manifests comprehensively, robustly and delectably in this indispensable work of essential reading for all students and scholars of tourism and hospitality. -- Dallen J. Timothy The food tourism industry is barely 15 years old and there is still a lot for our industry to learn. This book is a welcome addition in the growing compendium of food tourism literature. Sally Everett brings us a valuable new resource aimed at anyone who is interested in the role of food and drink in the tourism industry, and supports students exploring a career in this important and growing sector. -- Erik Wolf This book is a must read for anyone serious about understanding the increasing role that food and drink plays in tourism today. Sally Everett has produced a comprehensive text that covers not only the academic discourse on the subject from both a descriptive and experiential perspective, but complements this with the practical application of situating food and drink tourism within a myriad of destinations and visitor spaces. This is essential reading on any module that examines food and drink tourism as emergent niches within contemporary tourism. -- Professor Stephen Boyd, This book provides a state-of-the-art overview of relevant interrelationships, and is warmly recommended to anyone working in this emerging field. -- Professor Stefan GosslingIntroduction (an appetiser) PART I: THE GROWTH AND DEVELOPMENT OF FOOD AND DRINK TOURISM 1. What is food and drink tourism? 2. A history of culinary exploration and food tourism 3. Identity development and the cultural dimension of food and drink 4. Niche tourism and the growth of food-inspired travel 5. The globalisation and localisation of food and drink 6. Food, tourism and agricultural policy 7. Wine Tourism and the development of 'winescapes' PART II: THE PROMOTION AND BRANDING OF FOOD AND DRINK TOURISM 8. Marketing and branding food and drink tourism 9. The role of media and social media in promoting food and drink tourism 10. Managing food tourism: on-site marketing and interpretation 11. Food assurance schemes, organisations and initiatives PART III: FOOD AND DRINK ATTRACTIONS AND EVENTS 12. The transformation of place through food and drink 13. Food and drink festivals, events and markets 14. Food- and drink-inspired events: the weird and wonderful 15. Following food and drink: tours, trails and routes 16. Food and drink visitor attractions 17. Beverage tourism: drinking to experience people and place 18. The role of food and drink tourism in sustainable development 19. When consumers become producers 20. The food and drink tourism supply chain 21. Local food and drink in the hospitality industry 22. The future of food and drink tourism

Szczegóły: Food and Drink Tourism - Sally Everett

Tytuł: Food and Drink Tourism
Autor: Sally Everett
Wydawnictwo: SAGE Publications Ltd
ISBN: 9781446267738
Rok wydania: 2016
Ilość stron: 464
Oprawa: Miękka
Waga: 0.82 kg

Recenzje: Food and Drink Tourism - Sally Everett