Opis: Social Selling - Matt Reynolds, Tim Hughes

As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms. Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this is essential reading for sales professionals, digital sales directors, and SMEs who want to embrace the power of social selling in their organisation.Section - 00: Introduction to social selling;Section - 01: Community and tribalism;Section - 02: Your identity within social networks;Section - 03: Talking to strangers;Section - 04: Controlling influence;Section - 05: The mechanics of traditional sales;Section - 06: Moving from an analogue to a social mindset;Section - 07: Selling the idea of social selling and measuring success;Section - 08: How to use technology to your advantage;Section - 09: Digital maturity;Section - 10: Five steps to getting you started;

Szczegóły: Social Selling - Matt Reynolds, Tim Hughes

Tytuł: Social Selling
Autor: Matt Reynolds, Tim Hughes
Wydawnictwo: Kogan Page
ISBN: 9780749478018
Rok wydania: 2016
Ilość stron: 208
Oprawa: Miękka
Waga: 0.33 kg

Recenzje: Social Selling - Matt Reynolds, Tim Hughes