Opis: Brands and Branding - Stephen Brown

A fun and humorous introductory book, witten in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World.INTRODUCTION Chapter 1: The Rudiments of Branding PART I: COMPONENTS Chapter 2: Brand Names Matter Chapter 3: Emblems, Slogans, Mascots and More Chapter 4: Brands Tell Stories PART II: COMMANDMENTS Chapter 5: Brands are Living Things Chapter 6: Consumers Beware Chapter 7: Brand Management Chapter 8: Expanding the Brand PART III: CONSTRAINTS Chapter 9: The Brand Stops Here Chapter 10: The Dark Side of the Brand Chapter 11: Pop Goes the Brand CONCLUSION Chapter 12: The Brand Finale

Szczegóły: Brands and Branding - Stephen Brown

Tytuł: Brands and Branding
Autor: Stephen Brown
Wydawnictwo: SAGE Publications Ltd
ISBN: 9781473919525
Rok wydania: 2016
Ilość stron: 296
Oprawa: Miękka

Recenzje: Brands and Branding - Stephen Brown