Outside Insight Navigating a World Drowning in Data
Lyseggen Jorn
Outside Insight
Navigating a World Drowning in Data
Lyseggen Jorn
- Wydawnictwo: Penguin Books
- Rok wydania: 2017
- ISBN: 9780241288269
- Ilość stron: 336
- Format: 15.3x23.4cm
- Oprawa: Miękka
Niedostępna
Opis: Outside Insight - Lyseggen Jorn
Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
Szczegóły: Outside Insight - Lyseggen Jorn
Tytuł: Outside Insight
Podtytuł: Navigating a World Drowning in Data
Autor: Lyseggen Jorn
Wydawnictwo: Penguin Books
ISBN: 9780241288269
Języki: angielski
Rok wydania: 2017
Ilość stron: 336
Format: 15.3x23.4cm
Oprawa: Miękka
Waga: 0.437 kg
Recenzje: Outside Insight - Lyseggen Jorn
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