Opis: Inbound PR The PR Agencys Manual to Transforming Your Business with Inbound - Iliyana Stareva

Inbound PR is the handbook that can transform your agency?s business. Today?s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel ?marketed to;? we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients? interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today?s PR agencies a new way to build brands, evaluate performance and track ROI.

The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it?s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation.

Szczegóły: Inbound PR The PR Agencys Manual to Transforming Your Business with Inbound - Iliyana Stareva

Tytuł: Inbound PR The PR Agencys Manual to Transforming Your Business with Inbound
Autor: Iliyana Stareva
Wydawnictwo: Wiley
ISBN: 9781119462217
Języki: angielski
Rok wydania: 2018
Ilość stron: 164
Format: 14.5x22.5cm
Oprawa: Twarda z obwolutą
Waga: 0.32 kg

Recenzje: Inbound PR The PR Agencys Manual to Transforming Your Business with Inbound - Iliyana Stareva