Opis: The Storytelling Edge - Joe Lazauskas, Shane Snow

"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"
?Jay Baer, founder of Convince & Convert and author of Hug Your Haters

"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."
?Brian Solis, experience architect, digital anthropologist, best-selling author

"Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!"
?Rebecca Lieb, Analyst, Author & Advisor

Szczegóły: The Storytelling Edge - Joe Lazauskas, Shane Snow

Tytuł: The Storytelling Edge
Autor: Joe Lazauskas, Shane Snow
Wydawnictwo: John Wiley & Sons
ISBN: 9781119483359
Języki: angielski
Rok wydania: 2018
Ilość stron: 180
Format: 14.5x22.5cm
Oprawa: Twarda z obwolutą
Waga: 0.335 kg

Recenzje: The Storytelling Edge - Joe Lazauskas, Shane Snow