Opis: Global Media Giants

Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.

Szczegóły: Global Media Giants

Nazwa: Global Media Giants
Wydawnictwo: Routledge
Kod paskowy: 9781138927711
Języki: angielski
Ilość stron: 496
Format: 18.0x25.0cm
Oprawa: Miękka
Waga: 0.914 kg
Redakcja: Birkinbine Benjamin, Gomez Rodrigo, Wasko Janet

Recenzje: Global Media Giants