Opis: The Medium is the Massage - Fiore Quentin, McLuhan Marshall

In a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern Classics

Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'Global Village' have proved decades ahead of their time.

How do we see the world around us? The 'Penguin on Design' series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.

Szczegóły: The Medium is the Massage - Fiore Quentin, McLuhan Marshall

Tytuł: The Medium is the Massage
Autor: Fiore Quentin, McLuhan Marshall
Wydawnictwo: Penguin Books
ISBN: 9780141035826
Języki: angielski
Rok wydania: 2019
Ilość stron: 160
Format: 11.0x18.0cm
Oprawa: Miękka
Waga: 0.115 kg

Recenzje: The Medium is the Massage - Fiore Quentin, McLuhan Marshall