Opis: Slab Serif Type - Steven Heller, Louise Fili

A compact, yet comprehensive design resource, expertly selected by graphic design’s leading historians



The slab serif typeface―in their classic form, wood types made for large-scale posters, ads, and newspapers―may not be as all-purpose as the gothic or sans serif, but it is equal, if not more powerful, in graphic appeal. Since being introduced in the nineteenth century, slabs have become ubiquitous and are today as popular as ever.



Slabs come from a genre of Egyptian typefaces (some of the leading slabs are called Cairo and Sphinx) brought back to France by Napoleon and marketed in specimen sheets and books as representing a glorious heritage brought to the present. In 1931, Morris Fuller Benton created the Stymie typeface, a reworking of a slab serif type popular in Europe at that time: Memphis. The IBM logo is one of the most famous slab serif marks. The serifs were often exaggerated so they would not result in simply beautiful letterforms but would be functionally superior to other faces. Slabs, therefore, came in many iterations and were eventually recognized as a face with many characters―and nationalities.



Following the cult typography volumes Scripts, Shadow Type, and Stencil Type, this new volume comprises an artfully curated selection of hundreds of international and classic examples to inspire fresh and unexpected typographic ideas.



500+ illustrations, 450+ in color

Szczegóły: Slab Serif Type - Steven Heller, Louise Fili

Tytuł: Slab Serif Type
Podtytuł: A Century of Bold Letterforms
Autor: Steven Heller, Louise Fili
Wydawnictwo: Thames and Hudson
ISBN: 9780500518496
Języki: angielski
Rok wydania: 2019
Ilość stron: 348
Format: 17.0x25.0cm
Oprawa: Miękka
Waga: 1.22 kg

Recenzje: Slab Serif Type - Steven Heller, Louise Fili