Opis: Non-Bullshit Innovation - David Rowan

An entertaining and thought-provoking series of case studies on how to future-proof your business in a digital age, from the founding editor of WIRED.



David Rowan travels the globe in search of the most exciting and pioneering startups building the future. He’s got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they’re disrupting don’t get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley. It’s mostly pointless innovation theatre — corporate nonsense that has little to do with delivering real change. But during this quest he's also discovered some genuinely exciting and transformative approaches to innovation, often in places you might least expect.



Get ready for:

· The airline that rewards passengers for walking their dog

· The bank that performs surgery

· The country that’s an app store

And many more.



Packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will reveal ideas for creating genuine innovation from some of the world’s most inspiring leaders.

Szczegóły: Non-Bullshit Innovation - David Rowan

Tytuł: Non-Bullshit Innovation
Podtytuł: Radical Ideas from the World?s Smartest Minds
Autor: David Rowan
Wydawnictwo: Bantam Press
ISBN: 9781787631199
Języki: angielski
Rok wydania: 2019
Ilość stron: 376
Format: 15.0x23.0cm
Oprawa: Miękka
Waga: 0.47 kg

Recenzje: Non-Bullshit Innovation - David Rowan