Opis: It's Not How Good You Are, It's How Good You Want to Be - Paul Arden

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

Szczegóły: It's Not How Good You Are, It's How Good You Want to Be - Paul Arden

Tytuł: It's Not How Good You Are, It's How Good You Want to Be
Autor: Paul Arden
Wydawnictwo: Phaidon Press
ISBN: 9780714843377
Języki: angielski
Rok wydania: 2019
Ilość stron: 128
Format: 12.0x17.0cm
Oprawa: Miękka ze skrzydełkami
Waga: 0.18 kg

Recenzje: It's Not How Good You Are, It's How Good You Want to Be - Paul Arden

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