Opis: Newsjacking The Urgent Genius of Real-Time Advertising - Grant Hunter, Jon Burkhart

From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.

Szczegóły: Newsjacking The Urgent Genius of Real-Time Advertising - Grant Hunter, Jon Burkhart

Tytuł: Newsjacking The Urgent Genius of Real-Time Advertising
Autor: Grant Hunter, Jon Burkhart
Wydawnictwo: Thames and Hudson
Kod paskowy: 9780500516720
ISBN: 99866604034KS
Języki: angielski
Rok wydania: 2013
Ilość stron: 224
Format: 22.5x28.5cm
Oprawa: Twarda
Waga: 1.32 kg

Recenzje: Newsjacking The Urgent Genius of Real-Time Advertising - Grant Hunter, Jon Burkhart