Opis: Advertising Subjectivity and the Nineteenth-Century Novel - Sara Thornton, S Thornton

Using the concept of the 'language of the walls' - an expression first used in 1855 - Sara Thornton explores the influence of advertising on the production and consumption of fiction from 1830-1870. Growing systems of advertising (on hoardings, posters, in periodicals and novels) were changing reading and writing practices - and bringing in their wake a new understanding of how the subject read and how language operated. A modernist aesthetic was created by the random collaging of advertising which allowed new structures of thought to emerge. Novelists, journalists and copywriters in France and Britain were able to theorize their own engagement with the advert, and to comment upon its creative and destructive labour. They recognized that the subject hailed by the text and image of the rapidly evolving urban scape was in part constituted by that world of text, relying on it to be in the world. Moving between historical enquiry and theoretical analysis, Thornton traces the early recognition of what we now call a 'virtual' world. She explains a crucial moment in print culture and proposes new readings of key texts by Dickens and Balzac. 'Thornton has a real gift for detailed, nuanced textual analyses. Shae also shows an impressive ability to draw upon a variety of critical and social theoriests, rangingb from Freud and Benjamin to Agamben and Butler, to add conceptual depth without diverting the argument in tangential or otherwise unproductive directions.' - Nicholas Mason, Associate Professor of English, Brigham Young University, USA, New Books Online 19Contents Acknowledgements List of figures Introduction THE LANGUAGE OF THE WALLS: SPACES, PRACTICES, SUBJECTIVITIES Thoroughfares for Inscription Moving Text/Motion Pictures Montage, Mirage and the (Mis)behavior of Language Forms of Subjection The Making of the Subject READING THE DICKENS ADVERTISER: MERGING PARATEXT AND NOVEL The Floating Gaze 'Anti-Bleak House' Gothic Mechanisms of Advertisement and Novel BALZAC'S REVOLUTION OF SIGNS: ADVERTISEMENT AS TEXTUAL PRACTICE The Language of the Paris Walls The becoming virtual of Cesar Birotteau Dissolving Literature: lost illusions or great expectations? Conclusion Notes Bibliography Index

Szczegóły: Advertising Subjectivity and the Nineteenth-Century Novel - Sara Thornton, S Thornton

Tytuł: Advertising Subjectivity and the Nineteenth-Century Novel
Autor: Sara Thornton, S Thornton
Producent: Palgrave Macmillan
ISBN: 9780230008328
Rok produkcji: 2009
Ilość stron: 228
Oprawa: Twarda
Waga: 0.4 kg

Recenzje: Advertising Subjectivity and the Nineteenth-Century Novel - Sara Thornton, S Thornton