Opis: All-To-One Winning Model for Marketing in Post Internet - Steve Luengo Jones, Steve Luengo-Jones

This text shows managers and CEO's how to develop life-long customer value in the post Internet economy. This book looks beyond the "one-to-one" concept and reveals visions of marketing and customer relationship management. It has a five-stage methodology to empower readers to apply the topics in the book to their own company culture and structure. There is also a look at how and why companies have succeeded or failed in the Internet economy.The "One-to-One" future is..."All-to-One"; "All-to-One" via the RelModel; the RelModel in full; the RelModel at work; closer to the consumer via Reltechnics; mastering the Internet with RelWeb; media and the RelWeb; brand rule...brand stays king; creating and "All-to-One" culture in your company; "All-to-One" enterprise architecture; the "all-to-One" future.

Szczegóły: All-To-One Winning Model for Marketing in Post Internet - Steve Luengo Jones, Steve Luengo-Jones

Tytuł: All-To-One Winning Model for Marketing in Post Internet
Autor: Steve Luengo Jones, Steve Luengo-Jones
Producent: McGraw-Hill
ISBN: 9780077097998
Rok produkcji: 2000
Ilość stron: 289
Oprawa: Twarda
Waga: 0.64 kg

Recenzje: All-To-One Winning Model for Marketing in Post Internet - Steve Luengo Jones, Steve Luengo-Jones