Opis: Principles of Economics 2e - Moore McDowell, Ben Bernanke, Rodney Thom

The 2nd European edition of "Principles of Economics" builds on the success and popularity of the 1st edition and provides students with an accessible text that reflects the issues and context of economics in Europe. It relies throughout on a well articulated shortlist of 7 core principles which are reinforced by real world examples. Review questions, exercises and problems encourage students to apply these principles in a variety of contexts. Developed from the well regarded US textbook by Frank and Bernanke it presents concepts intuitively through examples drawn from familiar contexts. The text encourages students to become 'economics naturalists'; people who employ basic economics principles to understand and explain the world around them. This approach helps students develop concepts and illustrates their applications in a real world setting. The book is suitable for all those taking Principles of Economics courses.Part 1: Introduction 1.Thinking Like An Economist 2.Markets, Specialisation and Economic Efficiency 3.Markets, Supply, Demand and Elasticity Part 2: Competition and the 'Invisible Hand' 4.Demand: The Benefit Side of the Market 5.Perfectly Competitive Supply: the Cost Side of the Market 6.Efficiency and Exchange 7.Profits, Entry and Exit: the Basis for the 'Invisible Hand' Part 3: Market Imperfections (1): Market Power 8.Imperfect Competition and the Consequences of Market Power 9.Thinking Strategically 1: Interdependence, Decision-Making and the Theory of Games 10.Thinking Strategically 2: Competition among the Few Part 4: Market Imperfections (2): Externalities, Information, Distribution and the role of the Government in a Market Economy 11.Externalities and Property Rights 12.The Economics of Information 13.Labour Markets, Income Distribution, Wealth and Poverty 14.Government in the Market Economy: Regulation and Production of Public Goods and Other Services Part 5: Macroeconomics; Issues and Data 15.Macroeconomics: the Birds-Eye View of the Economy 16.Measuring Economics Activity: Gross Domestic Product 17.Measuring the Price Level and Inflation 18.The Labour Market: Wages and Unemployment Part 6: The Economy in the Long Run 19.Economic Growth, Productivity and Living Standards 20.Capital Markets: Saving, Investment and Capital Formation Part 7: The Economy in the Short Run 21.Short Term Economic Fluctuations 22.Money and Interest Rates 23.The IS-LM Model 24.Stabilising the Economy (1): The Role of Fiscal Policy 25.Stabilising the Economy (2): The Role of Monetary Policy 26.Aggregate Demand, Aggregate supply and Information 27.Controlling Inflation Part 8: The International Economy 28.Exchange Rates, Capital Flows and the Balance of Payments

Szczegóły: Principles of Economics 2e - Moore McDowell, Ben Bernanke, Rodney Thom

Tytuł: Principles of Economics 2e
Autor: Moore McDowell, Ben Bernanke, Rodney Thom
Producent: McGraw-Hill
ISBN: 9780077121693
Rok produkcji: 2009
Ilość stron: 860
Oprawa: Miękka
Waga: 1.55 kg

Recenzje: Principles of Economics 2e - Moore McDowell, Ben Bernanke, Rodney Thom