Opis: Advertising Next - Tom Himpe, T Himpe

This book has a simple objective: to explore, illustrate and define a new set of rules for brand behavior in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.

Szczegóły: Advertising Next - Tom Himpe, T Himpe

Tytuł: Advertising Next
Autor: Tom Himpe, T Himpe
Producent: Thames
ISBN: 9780500514160
Rok produkcji: 2008
Ilość stron: 400
Oprawa: Twarda
Waga: 2.04 kg

Recenzje: Advertising Next - Tom Himpe, T Himpe