Opis: Members for Life - Richard F. Gerson, Gerson

Nearly every health and fitness club has state-of-the-art equipment, comprehensive training programmes and qualified staff. Based on the premise that customer service is critical to the success of every club, this marketing text aims to show how to develop a customer service standard that will keep members coming back once they have joined. The auth or provides a worksheet to calculate the cost of losing a member. He describes the services that members want, need and expect; identifies crucial skills from basic telephone and communication skills, to tips for managing angry members. Checklists are provided to reinforce the theory and practice. """"Too often the fitness industry has demanded high-level results from its professionals without providing adequate tools. In an elegant and practical manner, Richard Gerson has suggested many empirically verified methods in a how-to-do fashion. I, personally, am happy to see such a complete, yet flexible, contribution to the area of prime importance-staff support of clients' efforts."""
James J. Annesi, PhD
Director, Enhanced Performance Technologies, Inc.
Adjunct Professor, Rutgers University Department of Exercise Science and Sport Studies"

Szczegóły: Members for Life - Richard F. Gerson, Gerson

Tytuł: Members for Life
Autor: Richard F. Gerson, Gerson
Producent: Human Kinetics
ISBN: 9780736000031
Rok produkcji: 1999
Ilość stron: 232
Oprawa: Miękka
Waga: 0.39 kg

Recenzje: Members for Life - Richard F. Gerson, Gerson