Opis: From Idea to Profit - Adam Jolly, Jolly

the literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. real breakthroughs depend on finding profitable applications for new ideas. the beneficiaries of countless innovations are often not the original inventors, but those who are better able to exploit potential. this book is designed to help innovators capture the full value of their creativity. it combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance. "delivers a large amount of interesting subject matter...contains many helpful tips and thought provoking ideas to help budding entrepreneurs consider how to turn an idea into profit effectively." institute of business advisors journal "there is not a duff article in the book - and you will find value in each if you are an innovator seeking your market." reading chronicle "twenty-five concise articles are organized into sections on innovative strategy, creative behaviour, and inventive marketing." reference and research book news1: Innovative strategy: Breakthroughs in value; Market innovation; The value proposition; Outsmarting your competitors; Business planning; The value web; The business model; Proof of concept; IP strategy; Design sells itself; Setting the standard; The market round of finance. 2: The creative process: Collaborative alliances; Accelerated solutions; Creative culture; Inspirational leadership; Products to fit customers; Multi-disciplinary teams; Excellence in sales; Sourcing ideas/technology transfer; Fast track IP. 3: Inventive marketing: Marketing strategy; Spotting fast-breaking trends; Differentiation and engagement; Reality checks; The brand experience; Product launches; The buying process; Media planning; Customer intimacy; Channelling alignment; What retailers want.

Szczegóły: From Idea to Profit - Adam Jolly, Jolly

Tytuł: From Idea to Profit
Autor: Adam Jolly, Jolly
Producent: Kogan Page
ISBN: 9780749442194
Rok produkcji: 2005
Ilość stron: 176
Oprawa: Miękka
Waga: 0.27 kg

Recenzje: From Idea to Profit - Adam Jolly, Jolly