Opis: Business of Media - William D. Hoynes, David R. Croteau, Croteau

The Business of Media focuses on the changing media industry and the tension between the media industry's insatiable quest for profits and a democratic society's need for a media system that serves the public interest. The book reviews the history of the industry and its evolving technologies; examines how the structure and business strategies of the industry are changing; and considers the potential influence the new media industry is having on society. It also looks at how policy and citizen action can help to create media that contribute to a more vibrant public sphere. "The framework used for thinking abou the mass media industry is excellent. And... the presentation of the material reflects the complexity of the mass media industry in a way that should be quite accessible to students, both conceptually and in terms of specific examples." -- Jane Downing "... a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which defly presents its in-depth study in largely jargon-free and accessible terms ideal for the non-specialist general reader. The Business of Media offers insights and a close scrutiny into what really goes on behind newspaper and broadcast journalism headlines." -- The BookwatchIntroduction The New Media Industry and an Old Dilemma PART ONE: PROFITS AND THE PUBLIC INTEREST: THEORETICAL AND HISTORICAL CONTEXT Media, Markets and the Public Sphere The Rise and (De)Regulation of the Media Industry PART TWO: INDUSTRY STRUCTURE AND CORPORATE STRATEGY: EXPLAINING THE RISE OF MEDIA CONGLOMERATES The New Media Giants Changing Industry Structure Strategies of the New Media Giants PART THREE: NEGLECTING THE PUBLIC INTEREST: MEDIA CONGLOMERATES AND THE PUBLIC SPHERE How Business Strategy Shapes Media Content How the Media Business Influences Society Choosing the Future Citizens, Policy and the Public Interest

Szczegóły: Business of Media - William D. Hoynes, David R. Croteau, Croteau

Tytuł: Business of Media
Autor: William D. Hoynes, David R. Croteau, Croteau
Producent: SAGE Publications Ltd
ISBN: 9780761986409
Rok produkcji: 2001
Ilość stron: 320
Oprawa: Miękka
Waga: 0.52 kg

Recenzje: Business of Media - William D. Hoynes, David R. Croteau, Croteau