Opis: Business Web Strategy - L Al-Hakim

In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.

Szczegóły: Business Web Strategy - L Al-Hakim

Tytuł: Business Web Strategy
Autor: L Al-Hakim
Producent: Idea Group Publishing
ISBN: 9781605660240
Rok produkcji: 2008
Ilość stron: 410
Oprawa: Twarda
Waga: 1.23 kg

Recenzje: Business Web Strategy - L Al-Hakim