Opis: Exploring Strategy - Kevan Scholes, Patrick Regner, Duncan Angwin

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been thoroughly updated to enable you to understand clearly the key concepts and tools of strategic management. Exploring hot topics such as internationalisation, corporate governance, innovation and entrepreneurship, it is the most popular and accessible comprehensive introduction to strategy available. This version of the text contains just the key 15 chapters - for a book with additional case study support, you can buy the Text and Cases version. Join over 10 million students benefiting from Pearson MyLabs. This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. MyStrategyLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning. Key features include: * The Strategy Experience - this immersive simulation lets you gain experience of making real strategic decisions * Video case studies - see real business figures explain how they put strategy into action in their everyday work * Study plan - a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts * Interactive eText - take the text with you wherever you are With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been thoroughly updated to enable you to understand clearly the key concepts and tools of strategic management. Exploring hot topics such as internationalisation, corporate governance, innovation and entrepreneurship, it is the most popular and accessible comprehensive introduction to strategy available. This version of the text contains just the key 15 chapters - for a book with additional case study support, you can buy the Text and Cases version. Join over 10 million students benefiting from Pearson MyLabs. This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. MyStrategyLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning. Key features include: * The Strategy Experience - this immersive simulation lets you gain experience of making real strategic decisions * Video case studies - see real business figures explain how they put strategy into action in their everyday work * Study plan - a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts * Interactive eText - take the text with you wherever you are Please note that the product you are purchasing does not include MyStrategy Lab. Would you like to use the power of MyStrategyLab to accelerate your learning? These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a Course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If your lecturer is using the MyLab and you would like to purchase the product...Go to http://www.mystrategylab.com/ to buy access to this interactive study programme.Chapter 1 Introducing strategy Part I THE STRATEGIC POSITION Introduction to Part I Chapter 2 The environment Chapter 3 Strategic capabilities Chapter 4 Strategic purpose Chapter 5 Culture and strategy Commentary on Part I The Strategic Position Part II STRATEGIC CHOICES Introduction to Part II Chapter 6 Business strategy Chapter 7 Corporate strategy and diversification Chapter 8 International strategy Chapter 9 Innovation and entrepreneurship Chapter 10 Mergers, acquisitions and alliances Commentary on Part II Strategic Choices Part III STRATEGY IN ACTION Introduction to Part III Chapter 11 Evaluating strategies Chapter 12 Strategy development processes Chapter 13 Organising for success Chapter 14 Leading strategic change Chapter 15 The practice of strategy Commentary on Part III Strategy in Action Glossary Index of names General index Acknowledgements

Szczegóły: Exploring Strategy - Kevan Scholes, Patrick Regner, Duncan Angwin

Tytuł: Exploring Strategy
Autor: Kevan Scholes, Patrick Regner, Duncan Angwin
Producent: Pearson
ISBN: 9781292002552
Rok produkcji: 2013
Ilość stron: 592
Oprawa: Miękka
Waga: 1.25 kg

Recenzje: Exploring Strategy - Kevan Scholes, Patrick Regner, Duncan Angwin