Opis: A Framework for Marketing Management - Kotler Phillip, Keller Kevin Lane

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller?s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book?s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.


The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Szczegóły: A Framework for Marketing Management - Kotler Phillip, Keller Kevin Lane

Tytuł: A Framework for Marketing Management
Autor: Kotler Phillip, Keller Kevin Lane
Wydawnictwo: Pearson
Kod paskowy: 9781292093147
Języki: angielski
Rok wydania: 2015
Ilość stron: 344
Format: 19.0x23.0cm
Oprawa: Miękka
Waga: 0.495 kg

Recenzje: A Framework for Marketing Management - Kotler Phillip, Keller Kevin Lane