Opis: Business Writing Today - Natalie Canavor

This book is designed to equip students with the knowledge and skills needed to succeed in the workplace and in today's rapidly changing business world. Rife with tips, techniques, and examples, the text covers writing techniques, strategic writing, and persuasive writing. - Explores how to write resumes, cover letters, memos, letters, email, websites, blogs, social media, and other types of online media - New chapter on Applying Journalism and PR Techniques includes topics such as writing media releases, writing headlines, interview tips, and preparing talking points - Expanded coverage of writing to get a competitive edge in the job market - Expanded coverage of writing internal memos and presentation skills - New View from the Field sidebars. contributed by specialists, offer unique insights and additional ways of thinking about effective messages and documents - New Success Tips highlight how students can use communication skills to achieve personal and professional goalsPart I: Introduction Chapter 1: Business Writing Today-and You The Role of Writing in Today's Business World How the Digital Revolution Redefines Good Writing How to Use This Book and What It Will Do for You Part II: Writing Strategically Chapter 2: The Essentials of Strategic Writing A Structure for Planning All Messages Identifying Goals on Multiple Levels Framing Messages for the Audience Maneuvering Generational Divides Writing to Groups and Unknown Audiences Chapter 3: Applying Strategic Ideas How to Decide on Best Message Content Choosing an Organization Technique Adopting the Right Tone Applying the Process to Challenging Messages Part III: Writing Techniques Chapter 4: Good Sentences, the Right Words Assembling Strong Sentences Applying Readability Guidelines Choosing the Right Words Using Vigorous Verbs Knowing the Clues to Wordiness Editing: Many Ways Can Work Chapter 5: The Whole Picture: Creating Your Best Message Writing With Short Paragraphs Building in Good Transitions Avoiding Word Traps Avoiding Tone Traps Editing What You Write Fielding Common Grammar Problems the Commonsense Way Part IV: Types of Business Writing Chapter 6: Writing E-mail and Building Your Professional Image Use E-mail to Accomplish Goals Apply Strategic Thinking to the Situation Build in the Right Tone Use E-mail to Support Internal and External Networking Chapter 7: Writing Resumes and Cover Letters How to Write for a Competitive Edge Creating Resumes to Showcase Individual Skills Customizing Cover Letters to the Job Writing to Connect with Employers and Networks Chapter 8: Writing Letters and Memos: They Still Count When to Write Letters Planning Letters that Achieve Your Goals Strategizing Letters for Common Situations: Using Internal Memos to Build Relationships Part V: Writing Persuasive Messages Chapter 9: Writing to Persuade: The Tools and Techniques Deploying The Tools of Persuasion and Advocacy Writing Techniques for Persuasive Materials How to Find, Shape and Tell Stories Graphic Ideas and Guidelines for Good Presentation Chapter 10: Writing to Persuade: Creating Successful Business Documents Writing the Executive Summary Preparing Effective Reports Writing Formal and Informal Proposals Applying for Grants Part VI: Writing Online Chapter 11: Writing for Websites and Online Media How to Translate Print Writing into Online Planning a Website and Home Page Creating Copy for Online Media Developing Content Ideas Chapter 12: Blogging, Social Media and Micromedia How Business Sees Social Media Using Social Media to Accomplish Goals Planning and Writing Blogs Using Twitter Power Creating Online Profiles Part VII: Writing for Oral Presentation, Video and Public Relations Purposes Chapter 13: Presenting Yourself: Write Well to Speak Well Finding Your Own Story Developing the Elevator Speech Writing for Presentation and PowerPoint Working with Video Chapter 14: Applying Journalism and Public Relations Techniques Writing Media Releases and Pitches Creating Headlines and Subheads that Attract Gathering the Right Information: Research Tips, Interviewing Techniques and Questions How to Prepare Talking Points for Many Occasions Applying This Book's Techniques to Additional Media and Channels of the Unforeseeable Future

Szczegóły: Business Writing Today - Natalie Canavor

Tytuł: Business Writing Today
Autor: Natalie Canavor
Producent: SAGE Publications Ltd
ISBN: 9781483358666
Rok produkcji: 2015
Ilość stron: 384
Oprawa: Miękka
Waga: 0.66 kg

Recenzje: Business Writing Today - Natalie Canavor