Opis: Management Information Systems - Hugh Watson, Brad Prince, Kelly Rainer

The 3rd Edition of Management Information Systems promotes active learning like no other text in the market. Each chapter is comprised of tightly coupled concepts and section-level student activities that transport your students from passively learning about IS to doing IS in a realistic context. The integration of Microsoft Excel and Access exercises at the end of every chapter enables students to practice their Microsoft application skills in the context of the chapter material.Chapter 1 Introduction to Information Systems 2 1.1 Why Should I Study Information Systems? 4 1.2 Overview of Computer-Based Information Systems 10 1.3 How Does IT Impact Organizations? 18 1.4 Importance of Information Systems to Society 21 Chapter 2 Organizational Strategy, Competitive Advantage, and Information Systems 36 2.1 Business Pressures, Organizational Responses, and Information Technology Support 38 2.2 Competitive Advantage and Strategic Information Systems 48 Chapter 3 Data and Knowledge Management 66 3.1 Managing Data 68 3.2 The Database Approach 72 3.3 Big Data 77 3.4 Data Warehouses and Data Marts 83 3.5 Knowledge Management 90 Chapter 4 Telecommunications and Networking 102 4.1 What Is a Computer Network? 104 4.2 Network Fundamentals 106 4.3 The Internet and the World Wide Web 112 4.4 Network Applications 117 Chapter 5 Business Intelligence 140 5.1 Managers and Decision Making 142 5.2 What Is Business Intelligence? 146 5.3 Business Intelligence Applications for Data Analysis 150 5.4 Business Intelligence Applications for Presenting Results 154 Chapter 6 Ethics and Privacy 168 6.1 Ethical Issues 169 6.2 Privacy 174 Chapter 7 Information Security 190 7.1 Introduction to Information Security 192 7.2 Unintentional Threats to Information Systems 194 7.3 Deliberate Threats to Information Systems 197 7.4 What Organizations Are Doing to Protect Information Resources 204 7.5 Information Security Controls 205 Chapter 8 Social Computing 226 8.1 Web 2.0 229 8.2 Fundamentals of Social Computing in Business 238 8.3 Social Computing in Business: Shopping 240 8.4 Social Computing in Business: Marketing 245 8.5 Social Computing in Business: Customer Relationship Management 250 8.6 Social Computing in Business: Human Resource Management 251 Chapter 9 E-Business and E-Commerce 262 9.1 Overview of E-Business and E-Commerce 265 9.2 Business-to-Consumer (B2C) Electronic Commerce 272 9.3 Business-to-Business (B2B) Electronic Commerce 279 9.4 Ethical and Legal Issues in E-Business 281 Chapter 10 Wireless, Mobile Computing, and Mobile Commerce 296 10.1 Wireless Technologies 298 10.2 Wireless Computer Networks and Internet Access 305 10.3 Mobile Computing and Mobile Commerce 313 10.4 Pervasive Computing 318 10.5 Wireless Security 322 Chapter 11 Information Systems within the Organization 332 11.1 Transaction Processing Systems 334 11.2 Functional Area Information Systems 335 11.3 Enterprise Resource Planning Systems 342 11.4 ERP Support for Business Processes 349 Chapter 12 Customer Relationship Management 362 12.1 Defining Customer Relationship Management 364 12.2 Operational Customer Relationship Management Systems 368 12.3 Analytical Customer Relationship Management Systems 372 12.4 Other Types of Customer Relationship Management Systems 373 Chapter 13 Supply Chain Management 384 13.1 Supply Chains 385 13.2 Supply Chain Management 387 13.3 Information Technology Support for Supply Chain Management 392 Chapter 14 Acquiring Information Systems and Applications 404 14.1 Planning for and Justifying IT Applications 405 14.2 Strategies for Acquiring IT Applications 409 14.3 The Traditional Systems Development Life Cycle 416 14.4 Alternative Methods and Tools for Systems Development 423 14.5 Vendor and Software Selection 426 Plug IT In 1 Business Processes and Business Process Management 438 PI1.1 Business Processes 438 PI1.2 Business Process Improvement, Business Process Reengineering, and Business Process Management 442 Plug IT In 2 Hardware and Software 450 PI2.1 Introduction to Hardware 450 PI2.2 Introduction to Software 460 Plug IT In 3 Fundamentals of Relational Database Operations 470 PI3.1 Query Languages 470 PI3.2 Entity-Relationship Modeling 471 PI3.3 Normalization and Joins 474 Plug IT In 4 Cloud Computing 481 PI4.1 Introduction 481 PI4.2 What Is Cloud Computing? 483 PI4.3 Different Types of Clouds 487 PI4.4 Cloud Computing Services 489 PI4.5 The Benefi ts of Cloud Computing 492 PI4.6 Concerns and Risks with Cloud Computing 493 PI4.7 Web Services and Service-Oriented Architecture 497 Plug IT In 5 Intelligent Systems 503 PI5.1 Introduction to Intelligent Systems 503 PI5.2 Expert Systems 506 PI5.3 Neural Networks 509 PI5.4 Fuzzy Logic 510 PI5.5 Genetic Algorithms 511 PI5.6 Intelligent Agents 512 Plug IT In 6 Project Management 517 PI6.1 Project Management for Information Systems Projects 517 PI6.2 The Project Management Process 519 PI6.3 The Project Management Body of Knowledge 521 Plug IT In 7 Protecting Your Information Assets 528 PI7.1 How to Protect Your Assets: The Basics 528 PI7.2 Behavioral Actions to Protect Your Information Assets 529 PI7.3 Computer-Based Actions to Protect Your Information Assets 531 Index 543

Szczegóły: Management Information Systems - Hugh Watson, Brad Prince, Kelly Rainer

Tytuł: Management Information Systems
Autor: Hugh Watson, Brad Prince, Kelly Rainer
Producent: John Wiley
ISBN: 9781118895382
Rok produkcji: 2015
Ilość stron: 576
Oprawa: Miękka
Waga: 1.03 kg

Recenzje: Management Information Systems - Hugh Watson, Brad Prince, Kelly Rainer