Opis: Public Relations in China - David Wolf

China presents a massive market with intense competition and little brand loyalty, and effective public relations has become essential for any company seeking success. Few companies have found the right formula, but those who have done so have been rewarded with thriving franchises in the world's largest market. David Wolf provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the normal agency pitch hype and excessive jargon and offers something rare: a practical handbook for building and defending a brand in China. Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems. 'This book should be a key reference for those aspiring to win in the complex China market. David Wolf brilliantly synthesizes a professional lifetime of wisdom and insights in public relations in China and presents these in a richly engaging manner. Implementing the recommendations and avoiding the pitfalls identified by this public relations pioneer will help companies win in the China market where anything is possible, but nothing is easy.' -Mary B. Teagarden, Professor of Global Strategy, Thunderbird School of Global Management "Not only is David Wolf one of the foremost authorities on China's multifaceted public relations industry, but he has consistently demonstrated an uncommon ability to turn his many years of experience and insight into the kind of eloquent intelligence that remains rare in such a critical market. Businesses looking to proceed successfully in the country would do well to take note." -Arun Sudhaman, Partner/Editor-in-Chief, The Holmes Report 'Wolf draws on his decades of experience to demonstrate how PR in China is much more than simply press releases and media engagement, but instead a critical function that impacts all aspects of a business's China operations - especially sales. Anyone thinking about or currently doing business in China should read this book.' -Joel Backaler, author of China Goes West: Everything You Need to Know About Chinese Companies Going Global 'I always felt that David Wolf could write the book on public relations in China. Now he has. David is the one of the preeminent voices on how companies can navigate and succeed through their public relations efforts in China. I'm honored to have David as a colleague at Allison+Partners and so pleased that many others will be able to enjoy David's unique perspectives through this book.' - Scott Allison, Founder and Chairman, Allison+Partners, LLCIntroduction 1. Putting PR to Work in China 2. Public Relations and the Chinese Government 3. Handling the Media in China 4. PR and Corporate Change in China 5. Avoiding and Managing a Crisis in China 6. Corporate Social Media in China 7. Effective China PR 8. 360 * Public Relations in China 9. Public Relations Agencies in China

Szczegóły: Public Relations in China - David Wolf

Tytuł: Public Relations in China
Autor: David Wolf
Producent: Palgrave Macmillan
ISBN: 9781137483799
Rok produkcji: 2015
Ilość stron: 238
Oprawa: Miękka
Waga: 0.45 kg

Recenzje: Public Relations in China - David Wolf