Opis: Effective Small Business Management, Global Edition - Norman Scarborough

For undergraduate and graduate courses in entrepreneurship and/or small business management. Discover how to successfully launch and manage a small business. Open your students' minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business. This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.Section 1: The Rewards and Challenges of Entrepreneurship 1. Entrepreneurs: The Driving Force Behind Small Business 2. Ethics and Social Responsibility: Doing the Right Thing 3. Creativity and Innovation: Keys to Entrepreneurial Success 4. Strategic Management and the Entrepreneur Section 2: Launching a Venture: Entry Strategies 5. Choosing a Form of Ownership 6. Franchising and the Entrepreneur 7. Buying an Existing Business 8. New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan Section 3: Building a Marketing Plan 9. Building a Bootstrap Marketing Plan 10. Creative Use of Advertising and Promotion 11. Pricing and Credit Strategies 12. Global Marketing Strategies 13. E-Commerce and Entrepreneurship Section 4: Building a Financial Plan 14. Creating a Solid Financial Plan 15. Managing Cash Flow 16. Sources of Equity Financing 17. Sources of Debt Financing Section 5: Building an Operating Plan 18. Location, Layout, and Physical Facilities 19. Supply Chain Management 20. Managing Inventory 21. Staffing and Leading a Growing Company Section 6: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation 22. Management Succession and Risk Management Strategies in the Family Business 23. The Legal Environment: Business Law and Government Regulation

Szczegóły: Effective Small Business Management, Global Edition - Norman Scarborough

Tytuł: Effective Small Business Management, Global Edition
Autor: Norman Scarborough
Producent: Pearson
ISBN: 9781292060613
Rok produkcji: 2014
Ilość stron: 936
Oprawa: Miękka
Waga: 1.82 kg

Recenzje: Effective Small Business Management, Global Edition - Norman Scarborough