Opis: IT Strategy: Issues and Practices - Heather Smith, James McKeen

For undergraduate or graduate courses in IT Strategy or Management Using IT to deliver business value IT Strategy: Issues and Practices, Third Edition provides a critical issues perspective that shows students how to deliver business value. As with the first two editions, this revision combines the insights of senior IT managers with academic research, bringing IT management to life and demonstrating how IT strategy plays out in contemporary business. This edition has been overhauled in order to reflect the most important issues facing IT managers today. Teaching and Learning Experiences Use a program that presents a better teaching and learning experience-for you and your students. *Focus on IT management: Because IT is an important part of successful business strategy; the text focuses management skills so a wider range of business professionals will find it useful. *Offer real-world current context: Real-world content found in chapter mini-cases and reading materials makes the material more relevant to students and prepares them for their field.Section I: Delivering Value with IT 1. Developing and Delivering on the IT Value Proposition 2. Developing IT Strategy for Business Value 3. Linking IT to Business Metrics 4. Building a Strong Relationship with the Business 5. Communicating with Business Managers 6. Building Better IT Leaders from the Bottom Up Mini-cases: Delivering Business Value with IT at Hefty Hardware Investing in TUFS IT Planning at ModMeters Section II: IT Governance 7. IT Shared Services 8. Delivering IT Functions: A Decision Framework 9. The IT Budgeting Process 10. Managing IT-Based Risk 11. Information Management: The Nexus of Business and IT Mini-cases: Shared Services at RR Communications Enterprise Architecture at Nationstate Insurance IT Investment at North American Financial Section III: IT-Enabled Innovation 12. Innovation with IT 13. Big Data and Social Media 14. Improving the Customer Experience: An IT Perspective 15. Business Intelligence 16. Enabling Collaboration with IT Mini-cases: Information Management at Homestyle Hotels Innovation at International Foods CRM at Minitrex Customer Service at Datatronics Section IV: IT Portfolio Development and Management 17. Application Portfolio Management 18. Managing IT Demand 19. Creating and Evolving a Technology Roadmap 20. Enhancing Development Productivity 21. Information Delivery: IT's Evolving Role Mini-cases: Project Management at MM Managing Technology at Genex Fuels Working Smarter at Continental Furniture

Szczegóły: IT Strategy: Issues and Practices - Heather Smith, James McKeen

Tytuł: IT Strategy: Issues and Practices
Autor: Heather Smith, James McKeen
Producent: Pearson
ISBN: 9781292080260
Rok produkcji: 2014
Ilość stron: 368
Oprawa: Miękka
Waga: 0.55 kg

Recenzje: IT Strategy: Issues and Practices - Heather Smith, James McKeen