Opis: Marketing - Michael Solomon, Elnora Stuart, Greg Marshall

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate Principles of Marketing courses. This package includes MyMarketingLab(TM). Real People, Real Choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content. Personalize Learning with MyMarketingLab. MyMarketingLab is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. 0133130592/9780133130591 Marketing: Real People, Real Choices Plus MyMartketingLab with Pearson eText -- Access Card Package, 8/e Package consists of: 0132948931/9780132948937 Marketing: Real People, Real Choices, 8/e( 0132952343/ 9780132952347 2014 MyMarketingLab with Pearson eText -- Instant Access -- for Marketing: Real People, Real Choices, 8/ePART I. Understand the Value Proposition 1. Welcome to the World of Marketing 2. Global, Ethical and Sustainable Marketing 3. Strategic Market Planning PART II. Determine the Value Propositions Different Customers Want 4. Basics of the Market Research Process 5. Marketing Analytics: Welcome to the Era of Big Data! 6. Understand Consumer and Business Markets 7. Segmentation, Target Marketing and Positioning PART III. Develop the Value Proposition for the Customer 8. Product I: Innovation and New Product Development 9. Product II: Product Strategy, Branding, and Product Management 10. Price: What is the Value Proposition Worth? PART IV. Deliver and Communicate the Value Proposition 11. Deliver the Goods: Determine Distribution Strategy 12. Deliver the Customer Experience: Bricks and Clicks 13. Promotion I: Advertising, Sales Promotion, and Public Relations 14. Promotion II: Social Media, Direct/Database Marketing, and Personal Selling APPENDICES APPENDIX 1. CAREERS IN MARKETING APPENDIX 2. SAMPLE MARKETING PLAN

Szczegóły: Marketing - Michael Solomon, Elnora Stuart, Greg Marshall

Tytuł: Marketing
Autor: Michael Solomon, Elnora Stuart, Greg Marshall
Producent: Prentice Hall
ISBN: 9780133130591
Rok produkcji: 2015
Ilość stron: 590
Waga: 1.09 kg

Recenzje: Marketing - Michael Solomon, Elnora Stuart, Greg Marshall