Opis: Effortless E-commerce with PHP and MySQL - Larry Ullman

In this comprehensive guide to creating e-commerce website using PHP and MySQL, renowned author Larry Ullman walks you through every step-designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order-always with security and best practices emphasized along the way. Even if you're an experienced web developer, you're guaranteed to learn something new. The book uses two complete e-commerce site examples, with various features and goals, to present the widest possible range of e-commerce scenarios. This fully updated and expanded second edition includes an additional and new payment processing example, and also reflects the latest changes in PayPal's options and methodologies. There are new chapters on marketing-related tools to improve the site and sales, on adding functionality via Ajax, and on implementing e-commerce functionality using OOP instead of procedural code. Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to: * Think of the customer first, in order to maximize sales and customer satisfaction* Create a safe server environment and database* Use secure transactions and prevent common vulnerabilities* Incorporate different payment gateways* Design scalable sites that are easy to maintain* Build administrative interfaces* Extend both examples to match the needs of your own sitesIntroduction --------------------- Part 1: Fundamentals Chapter 1: Getting Started Chapter 2: Security Fundamentals --------------------- Part 2: Selling Virtual Products Chapter 3: First Site: Structure and Design Chapter 4: User Accounts Chapter 5: Managing Site Content Chapter 6: Using PayPal --------------------- Part 3: Selling Physical Products Chapter 7: Second Site: Structure and Design Chapter 8: Creating a Catalog Chapter 9: Building a Shopping Cart Chapter 10: Checking Out Chapter 11: Site Administration --------------------- Part 4: Extra Touches Chapter 12: Marketing and UX Touches Chapter 13: Adding JavaScript and Ajax Chapter 14: Using Stripe Payments Chapter 15: Extending the First Site Chapter 16: Extending the Second Site Chapter 17: An OOP Example

Szczegóły: Effortless E-commerce with PHP and MySQL - Larry Ullman

Tytuł: Effortless E-commerce with PHP and MySQL
Autor: Larry Ullman
Producent: New Riders Publishing
ISBN: 9780321949363
Rok produkcji: 2013
Ilość stron: 552
Oprawa: Miękka
Waga: 1.07 kg

Recenzje: Effortless E-commerce with PHP and MySQL - Larry Ullman