Opis: Photographers at Work - Martin Evening

Today, being a professional photographer is about much more than the ability to make a technically perfect image, and photographers need to use many other skills that go beyond the production of a photograph. What are the relationships between photographer and clients really like? How should you prepare for a special effects shoot? What steps should you take to protect your equipment while shooting on location? In Photographers at Work, photographer and best-selling author Martin Evening examines these issues and much more, offering advice to help you succeed in an ever-changing-and challenging-field. Answers to these questions will give you the practical information and guidance you need to make it as a photographer in the creative fields of editorial, design, or advertising. This book takes an in-depth look at the industry, covering key topics that every working photographer needs to know-from working with models, to the legal and safety issues of working on location, to owning and running a studio, securing clients and work, and handling the complex finances of a business. While sharing his personal experience, Evening also introduces you to 18 working photographers and industry pros through video and written interviews in which they share their perspectives on this rapidly changing industry and offer advice to help you succeed as well. *Includes links to 12 video interviews (more than 3 hours total runtime) by many of the featured photographers in the book, offering more image examples, anecdotes, and insights into the lives of working photographers.*Provides access (available to all readers!) to downloadable Reader's Supplement, a 55-page guide that includes key concepts, terms and definitions, learning objectives, discussion questions, assignments, additional resources, and links to featured photographers.*Focuses on all the skills a photographer needs to succeed-from handling the hidden costs of running a studio to finding and working with models to insuring a business.*Offers essential tips on how to get started as a photographer, such as where to find clients and how to keep them.Introduction Choosing a career as a photographer Learning from mistakes. Shoot what you know (Know your subject matter and developing a style) How good are you, really? 10,000 hours experience (how experience builds the more you shoot) Matt Wreford profile (perspective of a relative newcomer) Business skills The essential business skills every photographer needs to know Where photography and business meet Developing good production skills. What's the day rate? The true cost of running a business The client's perspective Paying attention to the details Cashflow crises and how to avoid them Dodgy deals Employment and insurance It's your copyright Mike Laye profile (discussing career as an arts photographer and copyright) Working with clients How to find them, how to work with them, how to keep them Who do you want to work for? Communications agencies: advertising and design PR companies Editorial Direct clients Book publishing Record companies Picture libraries Getting noticed Building contacts Networking Awards and building on success Self-analysis and editing your portfolio Getting Technical From F stops to Photoshop Camera systems Medium format systems Digital SLRs Shooting video Should you rent or buy? Digital training Computer software Image editing Image management Business software Reliance on technology (and when to upgrade). Jeff Schewe profile (discussing digital technology) Photographing People Working with models, celebrities and people on the street Street photography Working with models Finding models Booking models Planning a model shoot schedule Shooting tips Working with child models The celebrity interview Privacy issues Julian Calder profile (portraits) Eric Richmond profile (portraits, performing arts and dance photography) Stuart Weston profile (studio fashion) Photographing on Location Travels with your camera Planning ahead (Google Earth and other Internet resources + apps) Keeping it simple Equipping for location (camera equipment and more) Officialdom and legal issues Location services. Marc Schlossman profile (reportage photography) Thomas Fahey profile (fashion location photography) Keeping safe Teamwork Preparing for the unpredictable Peter Andreas profile (architectural photography) Peter Hince profile (advertising and underwater photography) In the Studio Equipment, costs and alternatives Owning and running a studio Equipping a studio The hidden costs Craig Robertson profile (food photography) Bob Marchant profile (special effects liquids photography) The hire studio alternative A portable studio Beyond the studio (retouching and special effects) Carl Lyttle Profile (combining photography and 3D) Fine art Exploring the art market How do you become an artist? Printing your work Outlets for selling art Charlie Waite profile (landscape photography) Karena Perronet-Miller profile (India reportage photography)

Szczegóły: Photographers at Work - Martin Evening

Tytuł: Photographers at Work
Autor: Martin Evening
Producent: New Riders Publishing
ISBN: 9780321994141
Rok produkcji: 2015
Ilość stron: 312
Oprawa: Miękka
Waga: 0.77 kg

Recenzje: Photographers at Work - Martin Evening