Opis: My eBay for Seniors - Michael Miller

Easy, clear, readable, and focused on what you want to do Step-by-step instructions for the tasks you care about most Large, full-color, close-up photos show you exactly what to do Common-sense help whenever you run into problems Tips and notes to help you do even more Over the years, you've learned a lot. Now, learn eBay! We've identified the eBay skills you need to find bargains on great items, shop safely online, and sell your own stuff on eBay. Our crystal-clear instructions respect your smarts but never assume you're an expert. Big, colorful photos on nearly every page make this book incredibly easy to read and use! * Sign up for eBay* Find the best bargains* Buy fixed-price items* Bid--and win--in online auctions* Shop safely* Prepare your own items for sale* Create both fixed-price and auction listings* Collect payments via PayPal* Deal with deadbeats and disputes* Pack and ship the items you sell* Use eBay to downsize your home* Manage your activity with My eBay* Use eBay on your smartphone or tabletChapter 1: Getting to Know eBay--for Seniors 3 What Is eBay, Exactly? 3 How Seniors Use eBay 7 Signing Up, Signing In, and Signing Out 8 Create a New eBay Account 8 Sign Into Your eBay Account 9 Sign Out of eBay 10 Navigating the eBay Site 11 Use the eBay Toolbar 11 Use eBay's Home Page 12 Chapter 2: Shopping Safely on eBay 15 Understanding the Risks of Shopping on eBay 15 Minimizing Your Risk with eBay's Feedback System 16 Understanding Feedback 16 Viewing Feedback and Comments 18 Paying Safely by Credit Card--and PayPal 20 Protecting Yourself After the Sale with eBay's Money Back Guarantee 21 Filing a Claim 22 Reporting Inappropriate Behavior 23 Report Another User 24 Tips for Protecting Yourself on eBay 25 Chapter 3: Browsing and Searching for Bargains 29 Browsing eBay's Product Categories 29 Browse the Product Categories 30 Shop at a Product Hub 33 Shop for Deals 34 Searching for Specific Items 34 Use eBay's Basic Search 35 Use eBay's Advanced Search 36 Follow a Search 40 Viewing Product Listings 41 Read a Listing Page 41 Chapter 4: Buying Fixed-Price Items 47 Fixed-Price or Auction: What's the Best Way to Buy? 47 Before You Buy 49 Look for Key Information 49 Purchasing a Fixed-Price Item 51 Calculate the Final Price 51 Buy a Single Item 53 Use the eBay Shopping Cart for Multiple Items 55 Paying for Your Purchase 57 Shopping at eBay Stores 59 Find an eBay Store 59 Search for an Item in eBay Stores 60 Browse and Buy in an eBay Store 60 After the Sale 61 Leave Feedback 62 Chapter 5: Buying Items on Auction 65 How Online Auctions Work 65 Understanding the Bidding Process 66 Determining How Much to Bid 69 Bidding in an Online Auction 70 Place a Bid 70 After You've Bid 72 Respond to a Higher Bid 73 Retract a Bad Bid 74 Winning an eBay Auction 75 Pay for a Winning Bid 75 Wait for the Item to Arrive 77 Leave Feedback 79 Bidding in a Reserve Price Auction 80 Purchasing an Auction Item with the Buy It Now Option 81 Use the Buy It Now Option 82 Bid a Lower Price Instead 82 Sniping to Win 83 What Sniping Is--And How It Works 83 Place a Last-Second Snipe 84 Explore Automated Sniping Services 85 Ten Tips for Winning More eBay Auctions 86 #1: Don't Bid Too Early 86 #2: Look for Off-Peak Auctions 87 #3: Bid in the Off Season 87 #4: Search for Last-Minute Bargains 87 #5: Don't Bid Too Low 88 #6: Don't Bid Too High 88 #7: Bid in Odd Numbers 88 #8: Don't Get Caught Up in a Bidding Frenzy 89 #9: There's More Where That Came From 89 #10: Remember the Shipping and Handling Fees 89 Chapter 6: Understanding eBay's Selling Fees 93 What Fees Do Buyers Pay? 93 What Fees Do Sellers Pay? 94 Basic Fees 94 Optional Fees 96 Use eBay's Fee Calculator 98 PayPal Fees 100 Paying Your Fees 100 Chapter 7: Preparing Items for Sale 103 Finding Items to Sell 103 Around the House 103 Friends and Family 104 Garage Sales and Yard Sales 104 Flea Markets 104 Live Auctions 105 Vintage and Used Retailers 105 Thrift Stores 105 Discount and Dollar Stores 105 Closeout Sales 105 Going Out of Business Sales 105 What You Can't Sell on eBay 106 Preparing Items for Sale 108 Picking the Right Category 110 Understand eBay's Product Categories 110 Choosing a Category 111 Taking Product Photos 112 Tips for Taking Great Product Photos 112 Use eBay's Stock Photos 118 Edit Your Photos 119 Writing an Effective Title 120 Include Key Information 121 Make Your Title Stand Out 121 Writing an Effective Description 122 Take All the Space You Need 122 First Things First 123 The Bare Necessities 123 Describe It--Accurately 124 Stress Benefits, Not Features 124 Break It Up 124 Don't Forget the Fine Print 125 Include Alternative Wording 125 Making the Grade 126 Making a Mint 126 Getting Graded 127 Other Ways to Describe Your Item 128 Chapter 8: Downsizing via eBay 133 Different Ways to Downsize 133 Determining What to Sell 134 Determining How to Sell 136 Individual Items or Multiple-Item Lots? 136 Auction or Fixed Price? 137 Determining When to Sell 138 Letting Someone Else Sell for You 138 Use a Consignment Store 139 Use an eBay Valet 140 Chapter 9: Selling Commodity Items at a Fixed Price 143 What Types of Items Should You Sell at a Fixed Price? 144 Creating a Fixed-Price Listing 145 Create a New Listing 146 Create a New Listing--When eBay Knows What You're Selling 151 Managing Your Listings 155 Edit a Listing 155 End a Listing 157 Relist an Item 158 Making a Sale--What Happens Next? 159 Chapter 10: Selling One-of-a-Kind Items via Auction 161 What Types of Things Should You List via Online Auction? 161 Before You List: Setting the Right Starting Price 162 Set It Low Enough to Be Attractive... 162 ...But Don't Set It So Low That It's Not Believable 164 Make Sure You Recover Your Costs 164 Make Sure You Can Live with a Single Bid 164 Creating an Auction Listing 165 Create a New Listing 165 Create a New Listing--When eBay Knows What You're Selling 170 Adding Fixed-Price Selling to Your Auctions with Buy It Now 174 Add Buy It Now to an Auction Listing 175 Setting a Higher Minimum with a Reserve Price Auction 176 Add a Reserve Price to an Auction Listing 177 Managing Your Item Listing 178 Edit a Listing 179 Cancel an Auction 180 Block Unwanted Buyers 181 Relist an Unsold Item 182 After the Auction--Now What Happens? 183 Chapter 11: Accepting Payments with PayPal 185 Signing Up for a PayPal Account 185 Different Types of PayPal Accounts 186 Sign Up for PayPal 187 Paying for PayPal 189 Accepting PayPal Payments in Your eBay Listings 190 Collecting PayPal Payments 190 Withdraw Your Funds from PayPal 192 Chapter 12: After the Sale--Concluding the Transaction and Leaving Feedback 195 Understanding the Post-Sale Process 196 Getting Paid 197 Send an Invoice 197 Receive Payment 199 Packing and Shipping 200 Leaving Feedback 200 Leave Feedback 200 Chapter 13: Packaging and Shipping the Items You Sell 203 Packing Your Item for Shipment 203 Essential Packing Supplies 204 Pick the Right Shipping Container 205 Where to Find Shipping Boxes 207 How to Pack 208 Seal the Package 211 Labeling Your Package 212 Use Prepaid Shipping Labels 212 Label It Yourself 216 Shipping Your Item 216 Compare the Major Shipping Services 217 U.S. Postal Service 218 FedEx 219 UPS 220 Pricing Shipping for Your eBay Listings 220 Charge a Flat Fee 220 Use eBay's Shipping Calculator 221 Charge a Variable Fee 222 Chapter 14: Dealing with Deadbeats and Disputes 225 Handling Buyer Complaints 225 Dealing with Nonpaying Buyers 227 Follow Through on an Unpaid Item 228 Contact an Unresponsive Bidder 228 Open a Case in the Resolution Center 229 Close Your Case 230 Relist Your Item 230 Chapter 15: Managing Your eBay Activity with My eBay 233 Understanding and Navigating My eBay 233 Using My eBay 235 View a Summary of Your Activities 235 View All Your Bids and Offers 237 View Items You're Watching 237 View Your Purchase History 238 Manage Your Selling (and Post-Selling) Activity 239 View Searches You Follow 241 Read and Send Messages 241 Chapter 16: Managing Your Personal Presence on eBay 245 Viewing Other Users' Profile Pages 245 View a Profile Page 246 Follow Another User 247 Personalizing Your Profile Page 248 Edit Your Personal Information 248 Add a Profile Picture 249 Add or Change a Cover Image 250 Share Your Profile Page with Others 251 Managing Your eBay Account Settings 251 Edit Your Account Information 251 Chapter 17: Using eBay on Your Mobile Phone or Tablet 255 Using eBay's iPhone App 255 Navigate the eBay App 256 Search for Items to Buy 257 Browse eBay's Product Categories 259 Shop via Barcode 261 Sell on eBay 262 Manage Your eBay Activity 265 Using eBay on Other Mobile Devices 267 Using eBay's iPad App 268 Using eBay's Android App 269 Using eBay's Windows Phone App 270 Using eBay's BlackBerry App 271 Index 273

Szczegóły: My eBay for Seniors - Michael Miller

Tytuł: My eBay for Seniors
Autor: Michael Miller
Producent: Que Corporation
ISBN: 9780789752918
Rok produkcji: 2014
Ilość stron: 320
Oprawa: Miękka
Waga: 0.6 kg

Recenzje: My eBay for Seniors - Michael Miller