Opis: FT Essential Guide to Developing a Business Strategy - Vaughan Evans

Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the 'Strategy Pyramid', and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed. It offers sound advice on the following areas: * Setting goals and objectives * Forecasting market demands * Gauging industry competition * Tracking competitive advantage * Targeting the strategic gap * Bridging the gap with business strategy * Bridging the gap with corporate strategy * Addressing risk and opportunity The FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions. 'This is the most succinct and most practical handbook on business strategy on the market. In just a couple of hundred well-written pages, it synthesizes the most important ideas in the field. What sets it apart - and brings it to life - is that every concept that is introduced is immediately illustrated in practice through the use of a real-life case study.' Jules Goddard, Fellow, London Business School and author, with Professor Tony Eccles, of Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others 'A concise and highly practical guide to the fundamentals of strategic analysis and strategic planning.' Robert M. Grant, ENI Professor of Strategic Management, Bocconi University, Milan, Visiting Fellow at Georgetown University, Washington, and author of Contemporay Strategic Analysis, now in its eighth edition 'This is the ideal companion to Evans's The Financial Times Essential Guide to Writing a Business Plan. A plan worthy of investment is only as sound as its underpinning strategy. This terrific little book shows the manager just what he or she needs to do to build that strategy. Where has this book been for the last fifty years?' Jonathan Derry-Evans, Partner, Manfield Capital Partners 'It will be an enormous help to busy managers who are developing a business strategy for the first time, or trying to improve on previous attempts. This is another Evans book to be kept to hand on the desktop, not to be shelved!' Grahame Hughes, Founding Director, Haven Power Ltd 'If you are a small business or start up, this is an excellent guide to help you get your strategy right. Business strategy is all too often discussed in the context of big business. Vaughan Evans, on the other hand, makes it relevant to SMEs, demonstrating not only why but how to develop the right strategy to succeed.' Anthony Karibian, CEO, bOnline Ltd. and serial entrepreneur 'This is a really good and practical guide - clear, insightful, straightforward and practical. It is a must-have guide for anyone setting out to build or grow a business. If strategy can be likened to charting a wise and successful course though challenging waters, then Evans proves once again that he is a master mariner.' James Courtenay, Global Head, Advisory and Infrastructure Finance, Standard Chartered Bank 'Vaughan Evans is doing himself and his ilk out of the day job. With this easy-to-follow manual on how to develop a winning strategy, managers and investors won't need to engage pricey strategy consultants any more. Thanks!' Ken Lawrence, Partner, Gresham Private Equity 'A seminal business strategy manual, as invaluable to the entrepreneur, manager or business advisor as to the student of strategic planning.' James Pitt, Partner, Lexington Advisors UK LimitedIntroduction Why strategy? What is strategy? What is the output? What is the outcome? What is a strategic plan? What is strategic planning? The Strategy Pyramid Business vs corporate strategy Part One: Strategy Development 1. Knowing Your Business Identifying key segments Essential example: Apple's saviour segments Segmentation in a start-up Essential case study: Extramural Ltd - the business 2. Setting Goals and Objectives Setting long-term goals Essential example: Life at Mars Setting SMART objectives Essential case study: Extramural Ltd - goals and objectives 3. Forecasting Market Demand Sizing the market Forecasting market demand Essential tool: Moving averages Essential example: No wrap for the cinema Forecasting demand for a start-up Market demand risks and opportunities Essential case study: Extramural Ltd - market demand 4. Gauging Industry Competition Assessing competitive intensity Assigning customer purchasing criteria Deriving key success factors Essential tool: Economies of scale Essential example: Jessops is shuttered Gauging competition in a start-up Industry competition risks and opportunities Essential case study: Extramural Ltd - industry competition 5. Tracking Competitive Advantage Rating competitive position Essential tool: Product/market risk Reviewing resources and capabilities Essential tool: The value chain Essential example: The everlasting Monsoon Creating competitive advantage in a start-up Essential example: Of diet, dance and detectives Essential case study: Extramural Ltd - competitive advantage 6. Targeting the Strategic Gap Targeting the portfolio gap Targeting the capability gap Profiling the ideal player Specifying the target gap Essential example: Could Liverpool FC be champions again? Targeting the gap in a start-up Essential case study: Extramural Ltd - strategic gap 7. Bridging the Gap: Business Strategy Opting for a generic strategy Essential tool: The experience curve Strategic repositioning and shaping profit growth options Essential tool: Uncontested market space Making the strategic investment decision Essential example: Sainsbury's fights back Bridging the gap for a start-up Business strategic risks and opportunities Essential case study: Extramural Ltd - business strategy 8. Bridging the Gap: Corporate Strategy Optimising the corporate portfolio Essential tool: The growth/share matrix Creating value from mergers, acquisitions and alliances Essential tool: Parenting value Building strategically valuable resources Essential tool: Core competences Essential example: UU U-turn Corporate strategic risks and opportunities Essential case study: Extramural Ltd - corporate strategy 9. Addressing Risk and Opportunity Reviewing plan in a market context Appraising opportunity versus risk Essential tool: Expected value and sensitivity analysis Essential example: Britney does it again Essential case study: Extramural Ltd - risk and opportunity Part Two: Strategic Planning 10. The Strategic Plan Strategy + Business Plan = Strategic Plan Contents of a strategic plan Reviewing the plan 11. The Strategic Planning Process Strategic planning in a multi-business corporation Essential tool: Deliberate vs emergent strategy Strategic planning in a small or medium-sized enterprise Strategic planning for a start-up Conclusion Appendix Structured interviewing Further Reading Glossary Index

Szczegóły: FT Essential Guide to Developing a Business Strategy - Vaughan Evans

Tytuł: FT Essential Guide to Developing a Business Strategy
Autor: Vaughan Evans
Producent: Pearson
ISBN: 9781292002613
Rok produkcji: 2013
Ilość stron: 264
Oprawa: Miękka
Waga: 0.42 kg

Recenzje: FT Essential Guide to Developing a Business Strategy - Vaughan Evans